An interesting short report via Wired that people in Japan feel that phone become too complex with the features they have it. Japan may be in a culture of spec sheets. Where consumers go to electronics stores to buy a cellphone, they frequently line up the specifications side by side to compare them before deciding which one to buy. Some of the famous Japanese mobile companies are NTT DoCoMo, KDDI, SoftBank and they make 5 % of global mobile phone sales, and rest all of those sales are just domestic.
- Japanese handsets have become prime examples of feature creep gone mad. In many cases, phones in Japan are far too complex for users to master.
- “There are tons of buttons, and different combinations or lengths of time yield different results,'” says Koh Aoki, an engineer who lives in Tokyo.
- Experimenting with different key combinations in search of new features is “good for killing time during a long commute,” Aoki says, “but it’s definitely not elegant.”
- Japan has long been famous for its advanced cellphones with sci-fi features like location tracking, mobile credit card payment and live TV. These handsets have been the envy of consumers in the United States, where cell technology has trailed an estimated five years or more. But while many phones would do Captain Kirk proud, most of the features are hard to use or not used at all.
- “Some people care about quality, but first and foremost it’s about the features,” says Nobi Hayashi, a journalist and author of Steve Jobs: The Greatest Creative Director. He estimates that the average person only uses 5 to 10 percent of the functions available on their handsets.
The most important thing for any mobile company whether it is a product or services, is to provide unique user experience to end users.”Cellphones are now a days becomes an integral part of life “People are always using them and holding them, even in the middle of a meal anytime anywhere”.