In Japan, Cellphones Have Become Too Complex to Use

japan mobile life

An interesting short report via Wired that people in Japan feel that phone become too complex with the features they have it. Japan may be in a culture of spec sheets. Where consumers go to electronics stores to buy a cellphone, they frequently line up the specifications side by side to compare them before deciding which one to buy. Some of the famous Japanese mobile companies are NTT DoCoMo, KDDISoftBank and they make 5 % of global mobile phone sales, and rest all of those sales are just domestic.

  • Japanese handsets have become prime examples of feature creep gone mad. In many cases, phones in Japan are far too complex for users to master.
  • “There are tons of buttons, and different combinations or lengths of time yield different results,'” says Koh Aoki, an engineer who lives in Tokyo.
  • Experimenting with different key combinations in search of new features is “good for killing time during a long commute,” Aoki says, “but it’s definitely not elegant.”
  • Japan has long been famous for its advanced cellphones with sci-fi features like location tracking, mobile credit card payment and live TV. These handsets have been the envy of consumers in the United States, where cell technology has trailed an estimated five years or more. But while many phones would do Captain Kirk proud, most of the features are hard to use or not used at all.
  • “Some people care about quality, but first and foremost it’s about the features,” says Nobi Hayashi, a journalist and author of Steve Jobs: The Greatest Creative Director. He estimates that the average person only uses 5 to 10 percent of the functions available on their handsets.

The most important thing for any mobile company whether it is a product or services, is to provide unique user experience to end users.”Cellphones are now a days becomes an integral part of life “People are always using them and holding them, even in the middle of a meal anytime anywhere”.


Nokia and Design, What mobile phone means to you!

nokia global phone design

Nokia Design Studio they calls “open studio.” Works really closer with local experts such as NGOs or even students, Nokia designers went into each city and set up a community based competition asking people to design their dream phone.  Results sometimes lead out some interesting concepts and sometime unusual.

“In the not so distant past, the end game of design for Nokia was the phone, Nokia’s head of design Alistair Curtis says. Now the phone is a springboard to all sorts of services, he says. Developing relevant services, he believes, means creating an open platform. Then consumers can eventually bolt on applications as needed. ”

check out this slide show for some concepts of phone model.


Mobile designers “Hoping to Make Phone Buyers Flip”

hoping to Make Phone Buyers Flip

A nice article on The New York Times, what mobile designers think behind the scene and workaround for “hoping to Make Phone Buyers Flip“. Forecasting what consumers will want next year, and into the future. Designing a Mobile phone is just not an easy task there are many things to see, evaluate and analyze around the people. Jotting down feelings about features  what users are looking for, share their emotions about mobile phone, understanding the psyche of consumers and why they pick one phone over another.

Even interesting designs do not necessarily spell success. The group is the first of its kind at Nokia, the world’s No. 1 seller of mobile phones, bringing together 14 designers and researchers from California and Helsinki, where the company is headquartered. Their charge is to tell Nokia’s top executives not only what consumers will want next year, but 3 to 15 years from now.

“We have the ability to clarify the needs of real people,” said Rhys Newman, who heads the team.

“Design used to be inconsequential: just make it pretty, make it sell,” said Mr. Newman, who, along with three members of his team, was interviewed at Nokia’s design center near a strip mall in downtown Calabasas, north of Los Angeles. Now, he said, “we have to think about human fundamentals.”

When asked if they felt pressure to design new phones more quickly in an increasingly competitive market, Mr. Jan Chipchase responded with a quizzical stare. “Why do you want to innovate faster?” he asked. “Are you innovating something gimmicky just to sell a product? Or is it saving the planet you are after?”

So what you think about your mobile phone, how you use it, Do share your emotions, feelings, and what you want in your phone? 🙂


Nokia Maps 2.0 hits beta release

Nokia maps
Nokia Maps 2.0 hits beta release

Nokia Maps is approaching the release of its second major version (2.0). a semi-public beta.The new version brings a number of improvements which includes a new pedestrian mode, enhanced driving navigation mode, satellite maps, much improved search and new real time traffic information.
Some details on features are:

  • The driving navigation interface has been much enhanced, with proper turn indicators and transparent panels.
  • There’s a new pedstrian mode (Walk), with no voice instructions but with “breadcrumbs” that are shown where you have been walking so you can easily see what direction to take. (Walk is included in the driving navigation license for car navigation but can also be purchased separately at a lower cost).
  • Satellite maps are now included (Google Maps) for 200 cities worldwide. The satellite maps are downloaded over the air and are saved automatically. Next time you start Maps, the satellite maps will be there, no need to download them again. There’s a hybrid view that combines satellite view with the regular maps.
  • Improved search function with results listed by categories (i.e. streets, restaurants, towns).
  • Improved places (landmarks) functionality. Places can be saved as favourites and collections (folders) created.
  • Upgrade facilities are provided to convert old navigation licenses and maps to the newer formats. There’s also a companion (new version of the) MapLoader utility.
  • There’s real time traffic information handling that allows dynamic rerouting of navigation. This is available for 18 European countries and is a premium addon.

See how it works & download


Nokia reveals a mobile phone literally made for sharing

nokia 1209, nokia 2600

Espoo, Finland – Today, Nokia unveiled the Nokia 2600 classic and the Nokia 1209, two mobile handsets that offer useful features, range of colors or exchangeable covers for consumers in emerging markets.
Nokia also recently undertook a survey of consumers in emerging markets and exposed a new trend: mobile phone sharing. Apparently, more than 50 percent of those surveyed in India and Pakistan, plus almost 30 percent in Vietnam, either already share or would be willing to share the use of their mobile phone with family or friends.

“Phone sharing is a logical trend – more and more families are purchasing a mobile phone for the entire family to use, not just the head of the household. In addition, digital cameras are quickly becoming more popular in these markets, and as such taking and sharing digital images is becoming more common,” adds Lambeek. “In response, Nokia has developed a number of innovative features like the multiple phonebook to support phone sharing, and we have added technologies like Bluetooth to some models to make transferring images and ringtones easy and affordable.”

“Read more”


The Way We Live Next -Nokia’s new podcast series on the future of mobility by Bob Iannucci.


Nokia’s new Chief Technology Officer Bob Iannucci shares his thoughts on the future of mobility in the latest in ‘The Way We Live Next’ series of podcasts about the mobile future.

“What I really want Nokia to be known for in the coming years is the center of open innovation for mobility. I want people to think of Nokia as the preferred partner for creating great things that add consumer value and delight, and help build up not only Nokia but the companies who participate with us to the next wave of mobility”, says Bob Iannucci. Listen to the podcast.

In “The Way We Live Next” series of technology podcasts Nokia’s experts discuss their visions of what the future might bring in mobile communications and technologies.

Can a mobile be emotional !!


Happy New Year and great year 2008 ahead

i2fly new year

It’s great time enjoying this new year eve and year 2007. I must say that year 2007 is really good for me and i2fly. As i release lots of cute and beautiful Flash lite products to decorate everyone’s mobile phones. And my works presented in Adobe Max event(MAX 2007 Japan (Tokyo), MAX 2007 Europe (Barcelona), MAX 2007 US (Chicago), FlashForeward 07, articles published on Adobe devnet, Presented at IndiMAD group Bangalore, co-author with Chris Georgenes in his book. . . sweet memories.

Design is something which always passionate me to deliver an engaging experiences for everyone and create beautiful products with emotions. And designing for mobile devices is off course i love it 🙂
There are many new plans for year 2008!! Hope this year will bring more good thing and great future for i2fly. .

Hope all of you have a great holiday. Wish all of you a very happy new year 2008! 🙂
Let’s make a wish for Peace . Love . Happiness


India’s Mobile Phone Market Fastest Growing in World

Indian mobile user 

I just read this intresting thing how mobile is affecting people and even the low income consumers using to increases the business. As India’s mobile phone market has become the fastest growing in the world, with Indians adding nearly six million new connections every month.

Ramu Prasad, 40, has been wheeling his cart loaded with fresh vegetables through a South Delhi residential area every morning for the past 15 years. He has many regular customers, but until recently, he could only do business with them when they were home.
Prasad solved the problem six months ago by purchasing a mobile phone.
Prasad’s customers now place their orders from anywhere, over his mobile, and he delivers the vegetables when they are in the house.

Its great to see how mobile is transofming India’s business.

you can listen this news here
read more


Nokia opens its first design studio in India


India seems to be now a global hub for designsers and its growing importance made us the global design capital.  Nokia today announced opening its first satellite design studio in Bangalore, signalling the growing importance the world’s biggest mobile handset maker attaches to India.
The studio, also the company’s first anywhere in the world, will explore a range of design trends and themes, including detailed research into colour and material trends in India. It will also study use of mobiles for Internet in India and its implications for design, and examine innovative new features and uses for mobiles.
“For Nokia, design is not just about the look and feel of the handsets, but equally important is what it can do for people and how it fits into their lives,” Hannu Nieminen, Head of Insight and Innovation, Nokia Design said.

Alastair Curtis, Nokia’s Chief Designer, said “India is a dynamic and inspiring place for designers with its diverse mix of cultures, traditions and color. The new satellite studio will help us further develop our understanding of this vibrant country and to work more closely with its extremely talented designers. Reflecting India’s status as one of the hottest countries for design right now I expect our work here to influence not only our thinking on new design trends and ideas for India, but also for many other markets around the world.”

“Designers must be exposed to how people live and work in different places around the world. Our new satellite studio will draw on the experiences of this dynamic market to develop new design ideas and identify trends,” Nieminen said.

Really a great news for Indian designers 🙂

Read more


FlashCast beats dirt: Japanese mobile users may soon be warned of an earthquake in their area before it even strikes.

Adobe Flash Cast

Via JD, “Great news, for the tectonically-concerned in Tokyo… mobile providers DoCoMo and KDDI are cooperating on an earthquake notification system, which can transfer information from a plate shift to sensors to network to individuals faster than the shockwaves can penetrate the ground. So you will know of the earthquake before it arrives. They ‘re gradually hooking up individuals to remote sensors all around the world…(I’m not positive that they’re actually using the Adobe Flash Cast publishing service for this relay, but both DoCoMo and KDDI rely on the Flash Cast push services.”

Japan’s two biggest operators, NTT DoCoMo and KDDI, said Wednesday they are jointly developing a system to notify customers of an imminent earthquake, while number three Softbank said it is separately working on a similar service.


My blog i2fly is added to the MXNA 2.0

Mxna 2.0

Cool 🙂 just got an email from Christian Cantrell and Mike Chambers from macromedia that my blog” is now added to the Macromedia XML News Aggregator (MXNA 2.0).

MXNA 2.0 allows readers to read different Macromedia related weblogs and news sources, all in one place.It is created by the Macromedia Developer Relations team, and is maintained by Christian Cantrell and Mike Chambers.

Now my ideas and post will reach to many people.

Thanks a lot


welcome note

Ting Tong *

Welcome to the creative world of I2fly.
where we show u creative things and what we do and love to do.. . .
And i just moved my stuff from earlier blog (
to here.