{"id":1758,"date":"2011-08-28T21:21:12","date_gmt":"2011-08-28T15:51:12","guid":{"rendered":"http:\/\/blog.i2fly.com\/?p=1758"},"modified":"2011-08-28T21:21:12","modified_gmt":"2011-08-28T15:51:12","slug":"perspective-thinking-outside-the-app","status":"publish","type":"post","link":"http:\/\/blog.i2fly.com\/?p=1758","title":{"rendered":"Perspective: Thinking Outside the App"},"content":{"rendered":"<p id=\"top\" \/><a href=\"http:\/\/blog.i2fly.com\/wp-content\/uploads\/2011\/08\/thinking-outside-the-app.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1759\" title=\"thinking outside the app\" src=\"http:\/\/blog.i2fly.com\/wp-content\/uploads\/2011\/08\/thinking-outside-the-app.jpg\" alt=\"\" width=\"490\" height=\"158\" srcset=\"http:\/\/blog.i2fly.com\/wp-content\/uploads\/2011\/08\/thinking-outside-the-app.jpg 490w, http:\/\/blog.i2fly.com\/wp-content\/uploads\/2011\/08\/thinking-outside-the-app-300x96.jpg 300w\" sizes=\"auto, (max-width: 490px) 100vw, 490px\" \/><\/a><\/p>\n<blockquote><p>&#8220;So you built an app. People can take your brand anywhere they go. But do they? And where do you go from here? Have apps delivered the value you expected from mobile? &#8220;<\/p><\/blockquote>\n<p>An article worth reading by <a title=\"punchcut\" href=\"http:\/\/punchcut.com\/perspectives\/thinking-outside-app\" target=\"_blank\">punchcut<\/a> if you don&#8217;t just want to join a App Race. It&#8217;s <a title=\"thinking outside the app\" href=\"http:\/\/punchcut.com\/perspectives\/thinking-outside-app\" target=\"_blank\">important to understand holistic mobile strategy beyond a one-off killer app<\/a>.<\/p>\n\n<div class=\"twitter-share\"><a href=\"https:\/\/twitter.com\/intent\/tweet?via=i2fly\" class=\"twitter-share-button\" data-size=\"large\">Tweet<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;So you built an app. People can take your brand anywhere they go. But do they? And where do you go from here? Have apps delivered the value you expected from mobile? &#8220; An article worth reading by punchcut if you don&#8217;t just want to join a App Race. It&#8217;s important to understand holistic mobile&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,25],"tags":[884,1497,1218,245,1217],"class_list":["post-1758","post","type-post","status-publish","format-standard","hentry","category-mobile","category-user-experience","tag-app","tag-mobile","tag-mobile-strategy","tag-people","tag-thinking"],"_links":{"self":[{"href":"http:\/\/blog.i2fly.com\/index.php?rest_route=\/wp\/v2\/posts\/1758","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/blog.i2fly.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/blog.i2fly.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/blog.i2fly.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/blog.i2fly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1758"}],"version-history":[{"count":3,"href":"http:\/\/blog.i2fly.com\/index.php?rest_route=\/wp\/v2\/posts\/1758\/revisions"}],"predecessor-version":[{"id":1762,"href":"http:\/\/blog.i2fly.com\/index.php?rest_route=\/wp\/v2\/posts\/1758\/revisions\/1762"}],"wp:attachment":[{"href":"http:\/\/blog.i2fly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1758"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/blog.i2fly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1758"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/blog.i2fly.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1758"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}