{"id":2120,"date":"2012-06-12T20:44:20","date_gmt":"2012-06-12T15:14:20","guid":{"rendered":"http:\/\/blog.i2fly.com\/?p=2120"},"modified":"2012-06-12T20:45:53","modified_gmt":"2012-06-12T15:15:53","slug":"simplicity-isnt-simple","status":"publish","type":"post","link":"http:\/\/blog.i2fly.com\/?p=2120","title":{"rendered":"Simplicity isn&#8217;t Simple"},"content":{"rendered":"<p id=\"top\" \/><a href=\"http:\/\/blog.i2fly.com\/wp-content\/uploads\/2012\/06\/simplicity_Jonathan_Ive.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2121\" title=\"simplicity_Jonathan_Ive\" src=\"http:\/\/blog.i2fly.com\/wp-content\/uploads\/2012\/06\/simplicity_Jonathan_Ive.png\" alt=\"\u00e2\u20ac\u0153Simplicity is not the absence of clutter, that\u00e2\u20ac\u2122s a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That\u00e2\u20ac\u2122s not simple.\u00e2\u20ac\u009d\" width=\"490\" height=\"279\" srcset=\"http:\/\/blog.i2fly.com\/wp-content\/uploads\/2012\/06\/simplicity_Jonathan_Ive.png 490w, http:\/\/blog.i2fly.com\/wp-content\/uploads\/2012\/06\/simplicity_Jonathan_Ive-300x170.png 300w\" sizes=\"auto, (max-width: 490px) 100vw, 490px\" \/><br \/>\n<\/a><span style=\"color: #999999;\">Via <a title=\"telegraph\" href=\"http:\/\/www.telegraph.co.uk\/technology\/apple\/9283706\/Jonathan-Ive-interview-simplicity-isnt-simple.html\" target=\"_blank\">Telegraph<\/a><\/span><\/p>\n\n<div class=\"twitter-share\"><a href=\"https:\/\/twitter.com\/intent\/tweet?via=i2fly\" class=\"twitter-share-button\" data-size=\"large\">Tweet<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Via Telegraph<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1164],"tags":[187,1175,1345,1163,1344,1343],"class_list":["post-2120","post","type-post","status-publish","format-standard","hentry","category-quotes-2","tag-apple","tag-jonathan-ive","tag-object","tag-quotes","tag-simple","tag-simplicity"],"_links":{"self":[{"href":"http:\/\/blog.i2fly.com\/index.php?rest_route=\/wp\/v2\/posts\/2120","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/blog.i2fly.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/blog.i2fly.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/blog.i2fly.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/blog.i2fly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2120"}],"version-history":[{"count":4,"href":"http:\/\/blog.i2fly.com\/index.php?rest_route=\/wp\/v2\/posts\/2120\/revisions"}],"predecessor-version":[{"id":2125,"href":"http:\/\/blog.i2fly.com\/index.php?rest_route=\/wp\/v2\/posts\/2120\/revisions\/2125"}],"wp:attachment":[{"href":"http:\/\/blog.i2fly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2120"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/blog.i2fly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2120"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/blog.i2fly.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2120"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}