{"id":2278,"date":"2012-11-26T10:07:52","date_gmt":"2012-11-26T04:37:52","guid":{"rendered":"http:\/\/blog.i2fly.com\/?p=2278"},"modified":"2012-11-26T13:39:06","modified_gmt":"2012-11-26T08:09:06","slug":"ecosystems-have-changed-our-roles-and-the-way-we-work","status":"publish","type":"post","link":"http:\/\/blog.i2fly.com\/?p=2278","title":{"rendered":"Ecosystems Have Changed Our Roles and the Way We Work"},"content":{"rendered":"<p id=\"top\" \/><iframe loading=\"lazy\" src=\"http:\/\/www.slideshare.net\/slideshow\/embed_code\/14674325?rel=0\" width=\"490\" height=\"340\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" style=\"border:1px solid #CCC;border-width:1px 1px 0;margin-bottom:5px\" allowfullscreen webkitallowfullscreen mozallowfullscreen> <\/iframe><\/p>\n<p>For me, there are a few well made points:<\/p>\n<ul>\n<li>Journeys drive strategy; personas aren&#8217;t enough<\/li>\n<li>\u00e2\u20ac\u0153Mono-messages\u00e2\u20ac\u009d are no longer useful in ecosystems; marketing and UX have to co-exist<\/li>\n<li>Ecosystems are pushing us to reinvent the way we work together, literally<\/li>\n<li>Designing for experiences within an ecosystem requires a deep understanding of data. Data are the new pixels &#8211; they are the cell units of ecosystem design. Algorithms are the new rules of style and composition<\/li>\n<\/ul>\n<p><span style=\"color: #808080;\">by <\/span><a href=\"https:\/\/twitter.com\/cchastain\"><span style=\"color: #808080;\">Cindy Chastain<\/span><\/a><\/p>\n\n<div class=\"twitter-share\"><a href=\"https:\/\/twitter.com\/intent\/tweet?via=i2fly\" class=\"twitter-share-button\" data-size=\"large\">Tweet<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>For me, there are a few well made points: Journeys drive strategy; personas aren&#8217;t enough \u00e2\u20ac\u0153Mono-messages\u00e2\u20ac\u009d are no longer useful in ecosystems; marketing and UX have to co-exist Ecosystems are pushing us to reinvent the way we work together, literally Designing for experiences within an ecosystem requires a deep understanding of data. Data are the&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,25],"tags":[1394,465,344,1393,303,1397,1396,608,1395,432,1070,247],"class_list":["post-2278","post","type-post","status-publish","format-standard","hentry","category-mobile","category-user-experience","tag-algorithms","tag-data","tag-designing","tag-ecosystem","tag-experiences","tag-journeys","tag-marketing","tag-strategy","tag-style","tag-ui","tag-ux","tag-work"],"_links":{"self":[{"href":"http:\/\/blog.i2fly.com\/index.php?rest_route=\/wp\/v2\/posts\/2278","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/blog.i2fly.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/blog.i2fly.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/blog.i2fly.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/blog.i2fly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2278"}],"version-history":[{"count":12,"href":"http:\/\/blog.i2fly.com\/index.php?rest_route=\/wp\/v2\/posts\/2278\/revisions"}],"predecessor-version":[{"id":2290,"href":"http:\/\/blog.i2fly.com\/index.php?rest_route=\/wp\/v2\/posts\/2278\/revisions\/2290"}],"wp:attachment":[{"href":"http:\/\/blog.i2fly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2278"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/blog.i2fly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2278"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/blog.i2fly.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}