{"id":378,"date":"2007-06-12T00:36:12","date_gmt":"2007-06-11T19:06:12","guid":{"rendered":"http:\/\/blog.i2fly.com\/?p=378"},"modified":"2007-06-12T09:29:13","modified_gmt":"2007-06-12T03:59:13","slug":"google-lays-out-its-mobile-user-experience-strategy","status":"publish","type":"post","link":"http:\/\/blog.i2fly.com\/?p=378","title":{"rendered":"Google Lays Out Its Mobile User Experience Strategy"},"content":{"rendered":"<p id=\"top\" \/> <a href=\"http:\/\/blog.i2fly.com\/?attachment_id=379\" rel=\"attachment wp-att-379\" title=\"google_mobile user experience\"><img decoding=\"async\" src=\"http:\/\/blog.i2fly.com\/wp-content\/uploads\/2007\/06\/google_i2fly.jpg\" alt=\"google_mobile user experience\" \/><\/a><\/p>\n<p>The event, &#8220;Google Presents User Experience &amp; Mobile Apps,&#8221; was co-hosted  by the <a href=\"http:\/\/www.nycupa.org\/\" target=\"_blank\">New York City chapter of the Usability  Professionals Association<\/a>.<\/p>\n<p>Google user experience designer Leland Rechis talk about Google&#8217;s mission: Organize the world&#8217;s information and make it  universally accessible and useful. Rechis added that mobility is fast-becoming  the key to making information &#8220;universally accessible,&#8221; but he warned that  without a solid user experience, there is no way mobile applications can be  useful.<\/p>\n<p>Rechis said that when Google plans to launch a mobile application, it looks  at the potential app through six layers:<\/p>\n<ol>\n<li>Understanding users, anywhere, anytime<\/li>\n<li>Fits in your pocket<\/li>\n<li>More personal than the PC<\/li>\n<li>Consistency across modes<\/li>\n<li>Localization is intensified<\/li>\n<li>Integrated devices, modes, products<\/li>\n<\/ol>\n<p>Very intresting \ud83d\ude42 and important to know before developing applications for mobile devices.<br \/>\n<a href=\"http:\/\/informationweek.com\/blog\/main\/archives\/2007\/04\/google_lays_out.html\" target=\"_blank\">Read more<\/a><\/p>\n<p>vivek<\/p>\n\n<div class=\"twitter-share\"><a href=\"https:\/\/twitter.com\/intent\/tweet?via=i2fly\" class=\"twitter-share-button\" data-size=\"large\">Tweet<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The event, &#8220;Google Presents User Experience &amp; Mobile Apps,&#8221; was co-hosted by the New York City chapter of the Usability Professionals Association. Google user experience designer Leland Rechis talk about Google&#8217;s mission: Organize the world&#8217;s information and make it universally accessible and useful. Rechis added that mobility is fast-becoming the key to making information &#8220;universally&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,7,13],"tags":[],"class_list":["post-378","post","type-post","status-publish","format-standard","hentry","category-design","category-interactive","category-mobile"],"_links":{"self":[{"href":"http:\/\/blog.i2fly.com\/index.php?rest_route=\/wp\/v2\/posts\/378","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/blog.i2fly.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/blog.i2fly.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/blog.i2fly.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/blog.i2fly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=378"}],"version-history":[{"count":0,"href":"http:\/\/blog.i2fly.com\/index.php?rest_route=\/wp\/v2\/posts\/378\/revisions"}],"wp:attachment":[{"href":"http:\/\/blog.i2fly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=378"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/blog.i2fly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=378"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/blog.i2fly.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=378"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}