{"id":679,"date":"2008-04-18T23:59:04","date_gmt":"2008-04-18T18:29:04","guid":{"rendered":"http:\/\/blog.i2fly.com\/?p=679"},"modified":"2008-04-19T00:02:12","modified_gmt":"2008-04-18T18:32:12","slug":"can-the-cellphone-help-end-global-poverty","status":"publish","type":"post","link":"http:\/\/blog.i2fly.com\/?p=679","title":{"rendered":"Can the Cellphone Help End Global Poverty?"},"content":{"rendered":"

\"Jan<\/p>\n

A cellphone shop in Accra, Ghana, which carries and repairs a variety of handsets.<\/font><\/p>\n

A great article via The New York Times<\/a> featuring Jan Chipchase<\/a> and his work style to find about how people use their cell phones, where they keep it, understanding their behaviour in terms of usability, business and Psychology many more ways . . even a simple idea can make a product more innovative and solution providing as mobile phones are getting more personalized mere just not a functional device to talk. The premise of the work is simple – get to know your potential customers as well as possible before you make a product for them.<\/p>\n

“This sort of on-the-ground intelligence-gathering is central to what\u00e2\u20ac\u2122s known as “human-centered design”<\/strong>, a business-world niche that has become especially important to ultracompetitive high-tech companies trying to figure out how to write software, design laptops or build cellphones that people find useful and unintimidating and will thus spend money on. Several companies, including Intel<\/a>, Motorola<\/a> and Microsoft<\/a>, employ trained anthropologists to study potential customers.”<\/p>\n

\"Jan<\/p>\n

Chipchase talks to Accra street vendors about what an ideal phone.<\/font><\/p>\n

Jan Chipchase<\/a> is 38, a rangy native of Britain whose broad forehead and high-slung brows combine to give him the air of someone who is quick to be amazed, which in his line of work is something of an asset. For the last seven years, he has worked for the Finnish cellphone company Nokia as a \u00e2\u20ac\u0153human-behavior researcher.\u00e2\u20ac\u009d He\u00e2\u20ac\u2122s also sometimes referred to as a \u00e2\u20ac\u0153user anthropologist.\u00e2\u20ac\u009d To an outsider, the job can seem decidedly oblique. His mission, broadly defined, is to peer into the lives of other people, accumulating as much knowledge as possible about human behavior so that he can feed helpful bits of information back to the company \u00e2\u20ac\u201d to the squads of designers and technologists and marketing people who may never have set foot in a Vietnamese barbershop but who would appreciate it greatly if that barber someday were to buy a Nokia.<\/p>\n

I really impressed with him, his thoughts to create innovation and more focussed for the people.<\/p>\n

Read more<\/a><\/p>\n

vivek<\/p>\n\n

Tweet<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"

A cellphone shop in Accra, Ghana, which carries and repairs a variety of handsets. A great article via The New York Times featuring Jan Chipchase and his work style to find about how people use their cell phones, where they keep it, understanding their behaviour in terms of usability, business and Psychology many more ways…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,25],"tags":[1498,235,240,229,193,241,150],"class_list":["post-679","post","type-post","status-publish","format-standard","hentry","category-mobile","category-user-experience","tag-design","tag-innovation","tag-intel","tag-jan-chipchase","tag-microsoft","tag-motorola","tag-nokia"],"_links":{"self":[{"href":"http:\/\/blog.i2fly.com\/index.php?rest_route=\/wp\/v2\/posts\/679","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/blog.i2fly.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/blog.i2fly.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/blog.i2fly.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/blog.i2fly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=679"}],"version-history":[{"count":0,"href":"http:\/\/blog.i2fly.com\/index.php?rest_route=\/wp\/v2\/posts\/679\/revisions"}],"wp:attachment":[{"href":"http:\/\/blog.i2fly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=679"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/blog.i2fly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=679"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/blog.i2fly.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=679"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}