Category: Mobile

Overjoyed :) SignEasy Featured in Apple New iPad Campaign

signeasy_apple_small_business

signeasy_apple_small_business2

Overjoyed by SignEasy iOS App being featured in Apple’s new iPad campaign “Everything Changes with iPad”, aimed to onboard new users by exposing them to the best apps and tools that are changing the way people live and work every day.  Take a look to the video. SignEasy is also a part of the ‘Small Business Collection’ recommended by Apple along with other great apps such as Square, Scannable, Quickbooks, OmniFocus2 and Numbers.

It’s a moment to cherish 🙂 and feeling proud when i see my mobile UX/UI work SignEasy is featured worldwide on Apple. It’s been awesome journey tweaking and refining every little details and being part of the team to make the user experience better day by day. Would love to hear your comments.

Follow me on Twitter

Ecosystems Have Changed Our Roles and the Way We Work

For me, there are a few well made points:

  • Journeys drive strategy; personas aren’t enough
  • “Mono-messages” are no longer useful in ecosystems; marketing and UX have to co-exist
  • Ecosystems are pushing us to reinvent the way we work together, literally
  • Designing for experiences within an ecosystem requires a deep understanding of data. Data are the new pixels – they are the cell units of ecosystem design. Algorithms are the new rules of style and composition

by Cindy Chastain

The future of customer experience

“A young woman uses mobile technology to identify, search and buy an outfit for a wedding and to interact with retailers in the online and physical worlds.” This video is all about engaging customers in retail world.