Visualization: Left Brain vs Right Brain by Mercedes Benz

I saw this quite long back and whenever i see it again, this visualization always fascinates me.

Left brain: I am the left brain. I am a scientist. A mathematician. I love the familiar. I categorize. I am accurate. Linear. Analytical. Strategic. I am practical. Always in control. A master of words and language. Realistic. I calculate equations and play with numbers. I am order. I am logic. I know exactly who I am.

Right brain: I am the right brain. I am creativity. A free spirit. I am passion. Yearning. Sensuality. I am the sound of roaring laughter. I am taste. The feeling of sand beneath bare feat. I am movement. Vivid colors. I am the urge to paint on an empty canvas. I am boundless imagination. Art. Poetry. I sense. I feel. I am everything I wanted to be.

Card.io: Make Paying for Things on the Phone a Snap

Awesome, loved this idea. Card.io is the simple and secure way to accept credit cards in your mobile app.

Card.io is focused on solving a specific part of the mobile payments business — buying things with a credit card on the phone, whether it’s digital goods, like a song, or physical goods from a site like Amazon.

Rather than having to type in the credit card number, users just hold a credit card up to the phone’s camera, which automatically reads the card information and enters the appropriate data.

Design Solution

“When I am working on a problem I never think about beauty. I only think about how to solve the problem. But when I have finished, if the solution is not beautiful, I know it is wrong.”

– R. Buckminster Fuller

The Future of Self-Service Banking

ATMs were first introduced over 40 years ago and since then many features have been incrementally added to the machines, in order to fulfill the dream of a truly “automated teller”. Modern ATMs offer a wide range of banking transactions; nevertheless the actual interaction has remained largely untouched.

Have a look at the video to learn about the unique features of the envisioned self-service experience. It took 2 years of time and a team of committed companies to develop this ATM. Via IDEO

2020 Vision: The Multi-Screen Experience

2020 Vision, A documentary on Future of TV, seeking the opinions of industry experts and pioneers exploring the future of the television platform, exploring how television will evolve over the next ten years.

The webisodes investigate the evolution of television and how this will impact audiences and advertisers in the future:
· How technology is changing the way we interact and engage with TV
· The power of the audience
· Future programming trends
· The impact of the changing landscape on advertisers
· What will TV look like in 2020?

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Rimino – A Human Touch on Mobile Experience

Now here’s the mobile experience made me wow: Project Rimino redefines mobile experience through human factors research and design thinking. Informed by human experience, the project is guided by both observational and experimental design research methods.

The Rimino concept is an E-paper mobile device with a user interface inspired by print posters. Historically, as technology has progressed, devices have become more conspicuous. Rimino challenges this trend and presents the alternative: technology that is more integrated and more sensitive to the human experience.

Rimino concept video represents a future that is envisioned to be more aligned with what we need and want as people instead of our needs and wants being dictated by technology.

Awesome work with great details.

 

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Video: Fiat Evo iPhone App Campaign

A very cool mobile app campaign from Fiat. The most interesting part of this is that by relying on existing signage to activate the campaign, this mobile app treats road signs like QR Codes. By capturing the signs with the app, users get information on various features of the Evo, the app is taking advantage of a huge potential set of calls to action that are already ubiquitous.

With a small budget Fiat managed to create their largest ever outdoor campaign with over 1,000,000 traffic signs being spotted on week one.