“Create solutions to design problems that are meaningful and memorable.” – Paul Rand
Massimo Vignelli discusses his approach to book design.
Thoughts on Indian design by Massimo Vignelli, directed by Hillman Curtis for DESIGN YATRA 2013.
Discovery+Usability – Two great tastes that taste great together
“Less, but better.” – Dieter Rams
The investigative design process moves from the inside out: “The correct shape is the shape of the object’s meaning.” The Vignelli commitment to the correctness of a design has taken their work beyond the mechanical exercise of devising a form best suited to a given function. They’ve always understood that design itself, in the abstract, could and should be an integral part of function. More than a process and a result, design—good design—is an imperative. “Everything has its own order,” they’ve said. “You can’t take a piece of music and scramble the notes. You can’t take a piece of writing and scramble the words. You can’t take a space and scramble the chairs around.”
Beautiful thoughts by Massimo Vignelli
We appreciate that less is usually more, yet stuff our sites to bursting point, failing to be economical with what we have.
We must know when to stop, and when to throw things out. We should embrace simplicity and subtlety, and exploit the invisible.
Through timeless lessons and practical examples, learn how reduction and restraint can improve communication, emotion, and experience in our designs, with a philosophy applicable to every aspect of the systems we produce.
I created this illustration today morning just to begin my beautiful day 🙂
“Design+Tech = Sweet Spot – here the magic happens”