Ecosystems Have Changed Our Roles and the Way We Work

For me, there are a few well made points:

  • Journeys drive strategy; personas aren’t enough
  • “Mono-messages” are no longer useful in ecosystems; marketing and UX have to co-exist
  • Ecosystems are pushing us to reinvent the way we work together, literally
  • Designing for experiences within an ecosystem requires a deep understanding of data. Data are the new pixels – they are the cell units of ecosystem design. Algorithms are the new rules of style and composition

by Cindy Chastain

Massimo Vignelli “Design Is One”

via anthonyneildart

The investigative design process moves from the inside out: “The correct shape is the shape of the object’s meaning.” The Vignelli commitment to the correctness of a design has taken their work beyond the mechanical exercise of devising a form best suited to a given function. They’ve always understood that design itself, in the abstract, could and should be an integral part of function. More than a process and a result, design—good design—is an imperative. “Everything has its own order,” they’ve said. “You can’t take a piece of music and scramble the notes. You can’t take a piece of writing and scramble the words. You can’t take a space and scramble the chairs around.”

Beautiful thoughts by Massimo Vignelli

A Philosophy of Restraint

We appreciate that less is usually more, yet stuff our sites to bursting point, failing to be economical with what we have.

We must know when to stop, and when to throw things out. We should embrace simplicity and subtlety, and exploit the invisible.

Through timeless lessons and practical examples, learn how reduction and restraint can improve communication, emotion, and experience in our designs, with a philosophy applicable to every aspect of the systems we produce.

by Simon Collison