Overjoyed :) SignEasy Featured in Apple New iPad Campaign

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Overjoyed by SignEasy iOS App being featured in Apple’s new iPad campaign “Everything Changes with iPad”, aimed to onboard new users by exposing them to the best apps and tools that are changing the way people live and work every day.  Take a look to the video. SignEasy is also a part of the ‘Small Business Collection’ recommended by Apple along with other great apps such as Square, Scannable, Quickbooks, OmniFocus2 and Numbers.

It’s a moment to cherish 🙂 and feeling proud when i see my mobile UX/UI work SignEasy is featured worldwide on Apple. It’s been awesome journey tweaking and refining every little details and being part of the team to make the user experience better day by day. Would love to hear your comments.

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Video: Fiat Evo iPhone App Campaign

A very cool mobile app campaign from Fiat. The most interesting part of this is that by relying on existing signage to activate the campaign, this mobile app treats road signs like QR Codes. By capturing the signs with the app, users get information on various features of the Evo, the app is taking advantage of a huge potential set of calls to action that are already ubiquitous.

With a small budget Fiat managed to create their largest ever outdoor campaign with over 1,000,000 traffic signs being spotted on week one.