Computers are getting smaller, cheaper, spreading further and bringing their power and the power of the network into every space in our lives. But how will those developments change the things around us, how they communicate with us and how we interact with the world, and with information itself?
– Tom Coates
Tag: ecosystem
Ecosystems Have Changed Our Roles and the Way We Work
For me, there are a few well made points:
- Journeys drive strategy; personas aren’t enough
- “Mono-messages†are no longer useful in ecosystems; marketing and UX have to co-exist
- Ecosystems are pushing us to reinvent the way we work together, literally
- Designing for experiences within an ecosystem requires a deep understanding of data. Data are the new pixels – they are the cell units of ecosystem design. Algorithms are the new rules of style and composition