Bright sunny day in Bangalore, observing light and shadow pattern in my staircase.
Weekend – through my eyes.
Sometimes in the race of life we often forget beautiful moments around us, we need to live and enjoy everyday you do or love to do.
A very cool mobile app campaign from Fiat. The most interesting part of this is that by relying on existing signage to activate the campaign, this mobile app treats road signs like QR Codes. By capturing the signs with the app, users get information on various features of the Evo, the app is taking advantage of a huge potential set of calls to action that are already ubiquitous.
With a small budget Fiat managed to create their largest ever outdoor campaign with over 1,000,000 traffic signs being spotted on week one.
The new Financial Times have launched a new, faster, more complete web app for the iPad and iPhone which is available via your browser rather than from an app store.!
The new app has a number of benefits like:
– Web browser access – No download needed
– Automatic enhancements – No need to visit an app store for the latest version
– Reading offline – The latest edition is automatically stored for offline access
– Speed – Improved performance on most connections
– Greater range of content – Including video on iPhone
It employs a new Web technology standard called HTML5, which allows programmers to create a single application that can run on a variety of devices, including Apple’s iPhone and iPad, Google’s android phones system and the BlackBerry PlayBook, although the new app does not work on some versions of the devices.
Mike Matas demos the first full-length interactive book for the iPad — with clever, swipeable video and graphics and some very cool data visualizations to play with. The book is “Our Choice,” Al Gore’s sequel to “An Inconvenient Truth.”
Our Choice will change the way we read books. And quite possibly change the world. In this interactive app, Al Gore surveys the causes of global warming and presents groundbreaking insights and solutions already under study and underway that can help stop the unfolding disaster of global warming. Our Choice melds the vice president’s narrative with photography, interactive graphics, animations, and more than an hour of engrossing documentary footage. A new, groundbreaking multi-touch interface allows you to experience that content seamlessly. Pick up and explore anything you see in the book; zoom out to the visual table of contents and quickly browse though the chapters; reach in and explore data-rich interactive graphics.
It’s available in Apple itune store.