Tag Archive for 'marketing'

Ecosystems Have Changed Our Roles and the Way We Work

For me, there are a few well made points:

  • Journeys drive strategy; personas aren’t enough
  • “Mono-messages” are no longer useful in ecosystems; marketing and UX have to co-exist
  • Ecosystems are pushing us to reinvent the way we work together, literally
  • Designing for experiences within an ecosystem requires a deep understanding of data. Data are the new pixels – they are the cell units of ecosystem design. Algorithms are the new rules of style and composition

by Cindy Chastain