For me, there are a few well made points:
- Journeys drive strategy; personas aren’t enough
- “Mono-messages†are no longer useful in ecosystems; marketing and UX have to co-exist
- Ecosystems are pushing us to reinvent the way we work together, literally
- Designing for experiences within an ecosystem requires a deep understanding of data. Data are the new pixels – they are the cell units of ecosystem design. Algorithms are the new rules of style and composition