![do-it-right_i2fly](http://blog.i2fly.com/wp-content/uploads/2016/10/do-it-right_i2fly.png)
“If you do it right, it will last forever.â€
– Massimo Vignelli
Thoughts on Indian design by Massimo Vignelli, directed by Hillman Curtis for DESIGN YATRA 2013.
via anthonyneildart
The investigative design process moves from the inside out: “The correct shape is the shape of the object’s meaning.†The Vignelli commitment to the correctness of a design has taken their work beyond the mechanical exercise of devising a form best suited to a given function. They’ve always understood that design itself, in the abstract, could and should be an integral part of function. More than a process and a result, design—good design—is an imperative. “Everything has its own order,†they’ve said. “You can’t take a piece of music and scramble the notes. You can’t take a piece of writing and scramble the words. You can’t take a space and scramble the chairs around.â€
Beautiful thoughts by Massimo Vignelli