Tag Archive for 'massimo vignelli'
Massimo Vignelli discusses his approach to book design.
Thoughts on Indian design by Massimo Vignelli, directed by Hillman Curtis for DESIGN YATRA 2013.
The investigative design process moves from the inside out: “The correct shape is the shape of the object’s meaning.” The Vignelli commitment to the correctness of a design has taken their work beyond the mechanical exercise of devising a form best suited to a given function. They’ve always understood that design itself, in the abstract, could and should be an integral part of function. More than a process and a result, design—good design—is an imperative. “Everything has its own order,” they’ve said. “You can’t take a piece of music and scramble the notes. You can’t take a piece of writing and scramble the words. You can’t take a space and scramble the chairs around.”
Beautiful thoughts by Massimo Vignelli