“Purchasing apps is very different from making most purchases. When shopping for a hammer, I can go into a physical store, pick up the hammer, examine its grip and head, and even swing it to get a feel for its balance. Shopping for an app involves a certain amount of blind faith. Neither the Apple App Store nor the Android Market provides any way of trying out an app before purchasing it. Amazon does allow Test Drives in a browser-based emulator for some apps, but an emulator experience is a far cry from the actual device experience. Building a great app experience may not result in a download, so it’s important that the app store experience be a designed experience.”

Via uxmatters