Adobe bringing full-fledged Flash to phones

Chief Technology Officer Kevin Lynch at Adobe’s Max conference

Adobe has worked for years on a lightweight incarnation of its Flash technology for mobile phones, and now is working to bring the full-fledged Flash Player 10 to higher-end smartphones 🙂 Chief Technology Officer Kevin Lynch said at Adobe’s Max conference.

“We are midst of evolving Flash Player 10 for mobile,” Lynch said. “We’re taking the full Flash Player and making that run on the higher end of the mobile market.”

Distributable Flash Lite player – This is awesome news for all of us, Lynch acknowledged that it’s hard to actually run Flash content with existing technology. Now, though, Flash Lite applications can be shared as a simple Web address, he said, and if Flash Lite isn’t installed, it can be retrieved automatically.
“You can package your application built with Flash and deploy it to smartphones like Windows Mobile and Symbian, and we hope to get to Android as well,” Lynch said. “If you don’t already have Flash Lite, it will detect that and install it on your mobile phone over the air.”
Flash includes auto-update technology so users generally have a current version installed, and Adobe plans to keep that philosophy with its push into the mobile realm, he added. Partners to help enable that update process include Cisco Systems, NTT DoCoMo, Verizon, Comcast, Nokia, Sony Ericsson, Motorola, Qualcomm, and ARM.
Lynch also boasted that Adobe is exceeding its goals for Flash on mobile phones. “Our goal (was to make) a billion phones Flash-enabled by 2010,” Lynch said. “We’re actually going to get 1 billion Flash-enabled phones by 2009.”

Adobe also working on Adobe air for mobile which they released AIR 1.5 on Monday, a version that inherits Flash Player 10 abilities such as better text rendering, support for right-to-left text scripts such as Arabic, multichannel audio, and 3D effects.
“Like Flash, AIR is headed for the mobile world. Lynch also demonstrated AIR 1.5 running on a Linux-based Aigo miniature computer–what Intel likes to call a MID, or mobile Internet device.”

Quite many things are happening around Adobe Max 2008 and many great exciting news coming up. keep reading my blog i will update you 🙂

vivek

Can the Cellphone Help End Global Poverty?

Jan Chipchase

A cellphone shop in Accra, Ghana, which carries and repairs a variety of handsets.

A great article via The New York Times featuring Jan Chipchase and his work style to find about how people use their cell phones, where they keep it, understanding their behaviour in terms of usability, business and Psychology many more ways . . even a simple idea can make a product more innovative and solution providing as mobile phones are getting more personalized mere just not a functional device to talk. The premise of the work is simple – get to know your potential customers as well as possible before you make a product for them.

“This sort of on-the-ground intelligence-gathering is central to what’s known as “human-centered design”, a business-world niche that has become especially important to ultracompetitive high-tech companies trying to figure out how to write software, design laptops or build cellphones that people find useful and unintimidating and will thus spend money on. Several companies, including Intel, Motorola and Microsoft, employ trained anthropologists to study potential customers.”

Jan Chipchase at work

Chipchase talks to Accra street vendors about what an ideal phone.

Jan Chipchase is 38, a rangy native of Britain whose broad forehead and high-slung brows combine to give him the air of someone who is quick to be amazed, which in his line of work is something of an asset. For the last seven years, he has worked for the Finnish cellphone company Nokia as a “human-behavior researcher.” He’s also sometimes referred to as a “user anthropologist.” To an outsider, the job can seem decidedly oblique. His mission, broadly defined, is to peer into the lives of other people, accumulating as much knowledge as possible about human behavior so that he can feed helpful bits of information back to the company — to the squads of designers and technologists and marketing people who may never have set foot in a Vietnamese barbershop but who would appreciate it greatly if that barber someday were to buy a Nokia.

I really impressed with him, his thoughts to create innovation and more focussed for the people.

Read more

vivek