I’m thinking in today’s world it’s almost impossible to create great product without caring about user experience and succeed.
Wireframes, mock-ups and prototypes are excellent and useful documentation. Make them and don’t be ashamed.
“I believe the importance of our sensory perception is underestimated in a lot of today’s design. Too much importance is accorded to the visual. What if we could incorporate our other senses into design? Could we smell who’s calling? Or feel what’s on TV?” says Henrik Otto SVP of Global Design at Electrolux.