Design in Tech Report 2016

Summary of the report is:
– Design isn’t just about beauty; it’s about market relevance and meaningful results.
– M&A activity continues in the design space, and it’s increased.
– Increasing the designers needed in the tech industry requires rethinking education.
– The adoption of design by public companies is only growing.
– Designers bring needed critical thinking/making in the economic case for inclusion.
– Work in the research labs from decades ago drives today’s startups. Be aware.