Summary of the report is:
– Design isn’t just about beauty; it’s about market relevance and meaningful results.
– M&A activity continues in the design space, and it’s increased.
– Increasing the designers needed in the tech industry requires rethinking education.
– The adoption of design by public companies is only growing.
– Designers bring needed critical thinking/making in the economic case for inclusion.
– Work in the research labs from decades ago drives today’s startups. Be aware.
Tag: Product design
Joe Gebbia: How Airbnb designs for trust
Joe Gebbia, the co-founder of Airbnb, bet his whole company on the belief that people can trust each other enough to stay in one another’s homes.