We appreciate that less is usually more, yet stuff our sites to bursting point, failing to be economical with what we have.
We must know when to stop, and when to throw things out. We should embrace simplicity and subtlety, and exploit the invisible.
Through timeless lessons and practical examples, learn how reduction and restraint can improve communication, emotion, and experience in our designs, with a philosophy applicable to every aspect of the systems we produce.
“So you built an app. People can take your brand anywhere they go. But do they? And where do you go from here? Have apps delivered the value you expected from mobile? “
An article worth reading by punchcut if you don’t just want to join a App Race. It’s important to understand holistic mobile strategy beyond a one-off killer app.