Discovery+Usability – Two great tastes that taste great together
For me, there are a few well made points:
- Journeys drive strategy; personas aren’t enough
- “Mono-messages” are no longer useful in ecosystems; marketing and UX have to co-exist
- Ecosystems are pushing us to reinvent the way we work together, literally
- Designing for experiences within an ecosystem requires a deep understanding of data. Data are the new pixels – they are the cell units of ecosystem design. Algorithms are the new rules of style and composition
“Fingers and thumbs turn design conventions on their head. Touchscreen interfaces create ergonomic, contextual, and even emotional demands that are unfamiliar to desktop designers. Find out why our beloved desktop windows, buttons, and widgets are weak replacements for manipulating content directly, and learn practical principles for designing mobile interfaces that are both more fun and more intuitive. Along the way, discover why buttons are a hack, how to develop your gesture vocabulary, and why toys and toddlers provide eye-opening lessons in this new style of design.” – Josh Clark
“Purchasing apps is very different from making most purchases. When shopping for a hammer, I can go into a physical store, pick up the hammer, examine its grip and head, and even swing it to get a feel for its balance. Shopping for an app involves a certain amount of blind faith. Neither the Apple App Store nor the Android Market provides any way of trying out an app before purchasing it. Amazon does allow Test Drives in a browser-based emulator for some apps, but an emulator experience is a far cry from the actual device experience. Building a great app experience may not result in a download, so it’s important that the app store experience be a designed experience.”
Commonplace objects are re-imagined. Retail receipts could make the most of the information systems that modern point-of-sales machines are plugged into. And “the humble receipt could be something like a paper “app”be valuable in small and playful ways.” nice idea.
We live in exciting times. Times of innovation, invention, and rapid change. Technologies that were unthinkable years ago are now commonplace. Close to 1.5 billion people worldwide use a computer, but that figure pales in comparison to the 4.2 billion (75% of the planet) who use or have access to a mobile phone.