“I never did a day’s work in my life. It was all fun.”
– Thomas Alva Edison
For me, there are a few well made points:
- Journeys drive strategy; personas aren’t enough
- “Mono-messages” are no longer useful in ecosystems; marketing and UX have to co-exist
- Ecosystems are pushing us to reinvent the way we work together, literally
- Designing for experiences within an ecosystem requires a deep understanding of data. Data are the new pixels – they are the cell units of ecosystem design. Algorithms are the new rules of style and composition
A very interesting video via The New York Times of Jan Chipchase own life. He spent a week recording his own nomadic life for us in Tokyo and Seattle, taking pictures and leaving phone messages. It shows how wireless communication is changing the way people work, live, love and relate to places and each other.
Very interesting !