The Mag+Concept: Watch behind the Scene how its conceptualized!

“Sara Öhrvall, director of global R&D at Bonnier, shared her thoughts on bridging the gap between magazine content and the interactivity of the social Web. She talked about how the Mag+ platform aims to “socialize” magazine content, bringing it out of the print magazine and into the online spaces where conversation happens.”

If you missed my previous post about “The Mag+ Digital Magazines Concept” you can read in below link.

Digital Magazines concept: Bonnier Mag+ Prototype

Mag+ live with Popular Science+ digital magazines on Apple ipad

vivek

Apple iPad Magazine “Boundless Beauty”

Another beautiful example of Apple iPad magazine using the Adobe Digital Publishing Suite.

“Living created its 20th anniversary “Boundless Beauty” special edition using the Adobe Digital Publishing Suite. With high-impact design and stunning photography, the digital edition uses Adobe tools and viewer technology to create an immersive, cinematic experience with interactive content and advertising.”

I am curious can we used Adobe digital publishing for iPhone development!!.

vivek

Wired Magazine’s iPad Edition Goes Live, have a look :)

Wired’s first digital edition is now available for the iPad and soon for nearly all other tablets. I have post about it earlier and find it cool. Interesting thing is they mention this app is designed to deliver rich reading environment, using new digital publishing technology developed by Adobe. 🙂
In case you don’t know Apple Won’t allow flash on iphone!!.

Wired is finally, well, wired. Have a look.

vivek

Steve Jobs: Flash is No Longer Necessary!! what you think?

Thoughts on flash

Steve Jobs recently posted a long letter on Adobe Flash, why Apple has decided not to support it on the iPad, iPhone and iPod touch.

The letter is a clear, in-depth view in all of Flash’s defects from Apple’s point of view, and while we’re sure it will be dissected over and over again in the upcoming days (especially the part about Flash not being open), you have to admire its frankness.

In short, Steve Jobs claims Flash drains the battery of mobile devices; it’s not very good for multi-touch operation; and its performance, reliability and security are all shoddy. It’s also a proprietary system, and while Jobs admits that their mobile OS is also proprietary, he claims that web standards should be open, like HTML5, CSS and JavaScript.

Most importantly Apple doesn’t want “a third party layer of software [to] come between the platform and the developer.” Finally, Jobs concludes, Flash is a relic. “Flash was created during the PC era –- for PCs and mice,” he says, “but the mobile era is about low power devices, touch interfaces and open web standards –- all areas where Flash falls short.”

It’s a long discussion and i love adobe flash since long time. what you think, Do you think flash will survive in next years? Write us? i like to hear from you.

Read more 

vivek

Mag+ live with Popular Science+ digital magazines on Apple ipad

Just received an email from Bonnier, very exciting new Mag+ concept for digital magazines on Apple ipad. I posted about it in my previous post as it was in beta prototype and i like this concept very much. They have taken the first step building a Popular Science digital magazine for the iPad.

“Our design vision has been to avoid what our friends at BERG call “a wrist screen running clock software” – we wanted to build the watch. It should feel like you are touching the actual magazine, using your natural body language – not looking through the screen and layers of buttons.”

“Magazines are a luxury that readers can lose themselves in. We have built a digital magazine for a device you can curl up with on the coach. It allows readers to lean back, away from the browser, and just focus on the bold images and rich storytelling. We wanted to build a linear story with a beginning and end. Because we believe that reduced complexity increases your immersion. And that the sense of completion is important. ”

The Popular Science+ digital magazine features simple, fluid swiping motions let readers move horizontally through stories, while vertical scrolling allows them to read an article without interruption or distraction. In the app’s unique Look mode, users can tap the screen to make the words disappear, highlighting the magazine’s big, bold photos and illustrations. Another tap returns to Read mode.

The Bonnier Mag+ platform and the Popular Science+ magazine are based on 6 design principles:

  1. Silent mode: Magazines are a luxury that readers can lose themselves in. Mag + has fewer distractions than the Web. It allows readers to lean back, away from the browser, and just focus on the bold images and rich storytelling. Reduced complexity increases a reader’s immersion.
  2. Fluid motion: Magazines are easy to browse, and Mag+ replicates that with a story-to-story navigation that’s more like a panning camera than a flipping page. As we say, “Flow is the new flip.”
  3. Designed pages: Magazines are defined by their carefully conceived layouts that give readers an immediate understanding of the content and why it matters to them, a quality that got lost on magazine Web sites. Mag+ brings design back to digital publishing.
  4. Defined beginning and end: Unlike the Web, magazines have a defined storyline and flow from front to back. Mag + returns to the notion that something can be, and wants to be, completed. It’s the end of endlessness.
  5. Issue-based delivery: One of the great joys of magazines is that feeling of anticipation when a new one arrives. Mag+ maintains that by delivering full issues at once with all the same content as the print edition, and on the same schedule.
  6. Advertising as content: Relevant, attractive advertising is as much a part of the magazine experience as the editorial content, and Bonnier wants Mag+ advertising to include both pin-ups and applications readers can appreciate.

If you have ipad you can download it via itunes here.

vivek

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Digital Magazines concept: Bonnier Mag+ Prototype

Bonnier R&D Mag+ Prototype

Bonnier R&D’s Mag+ Prototype

Bonnier R&D’s Mag+ Prototype

Bonnier R&D’s Mag+ Prototype

Elegant button free mockup, you can see the above video, its a great insight into how we consume magazines.This conceptual video is a corporate collaborative research project initiated by Bonnier R&D into the experience of reading magazines on handheld digital devices. It illustrates one possible vision for digital magazines in the near future.

The concept aims to capture the essence of magazine reading, which people have been enjoying for decades: an engaging and unique reading experience in which high-quality writing and stunning imagery build up immersive stories.

The concept uses the power of digital media to create a rich and meaningful experience, while maintaining the relaxed and curated features of printed magazines. It has been designed for a world in which interactivity, abundant information and unlimited options could be perceived as intrusive and overwhelming.

I would like to hear from you, your experiences, what you like to see in upcoming digital reading experiences. Do you really think Apple ipad can be a game changer in industry! Do people really love reading magazines in handheld digital devices?

vivek

Outside: a new weather apps for mobile, executed beautiful user interface

iphone weather apps

iphone weather apps

Tons of weather app out there and if you like to get notice you definitely need to design with the fresh approach with beautiful User Interface.
Outside is just beautiful in terms of impeccable attention in visual design as well as interaction design. When i saw first time there video have one words, wow! I really love this 🙂

Their human-centric approach manifests itself mostly in the importance they place on user-defined notifications based on certain conditions. What’s so wonderful about this is that this is the kind of stuff that you really care about 90% of the time – weather changes that will affect your behavior. via everydayux

vivek

Inspiring: A Peek at the Future of Interactive Storytelling!

iphone interactive storytelling book

“I was completely blown away by this video the first time through. Such a simple, low-tech, solution produces such an amazingly rich, engaging experience that’s just bursting with possibility for further creativity.
While it’s just a concept at this point, you can see how it can make a new kind of storytelling available to the masses in a way that wouldn’t have seemed possible not that long ago.” via everydayux

“It’s the hybrid book which combined iPhone and an ordinary book.  You can enjoy interactive actions there, by touching the screen or tipping the book as you read it.”

“The keyword of Phone Book is “Analog on the Digital Technology”; it combines digital value of iPhone and analogue advantage of books. This new approach will be able to apply to leaflet / catalogue for business use, art book, picture book or educational tool. It’s also possible to utilize ordinary movies / pictures instead of iPhone application.”

You can find some more info here in Japanese.

vivek

In Japan, Cellphones Have Become Too Complex to Use

japan mobile life

An interesting short report via Wired that people in Japan feel that phone become too complex with the features they have it. Japan may be in a culture of spec sheets. Where consumers go to electronics stores to buy a cellphone, they frequently line up the specifications side by side to compare them before deciding which one to buy. Some of the famous Japanese mobile companies are NTT DoCoMo, KDDI,  SoftBank and they make 5 % of global mobile phone sales, and rest all of those sales are just domestic.

  • Japanese handsets have become prime examples of feature creep gone mad. In many cases, phones in Japan are far too complex for users to master.
  • “There are tons of buttons, and different combinations or lengths of time yield different results,'” says Koh Aoki, an engineer who lives in Tokyo.
  • Experimenting with different key combinations in search of new features is “good for killing time during a long commute,” Aoki says, “but it’s definitely not elegant.”
  • Japan has long been famous for its advanced cellphones with sci-fi features like location tracking, mobile credit card payment and live TV. These handsets have been the envy of consumers in the United States, where cell technology has trailed an estimated five years or more. But while many phones would do Captain Kirk proud, most of the features are hard to use or not used at all.
  • “Some people care about quality, but first and foremost it’s about the features,” says Nobi Hayashi, a journalist and author of Steve Jobs: The Greatest Creative Director. He estimates that the average person only uses 5 to 10 percent of the functions available on their handsets.

The most important thing for any mobile company whether it is a product or services, is to provide unique user experience to end users.”Cellphones are now a days becomes an integral part of life “People are always using them and holding them, even in the middle of a meal anytime anywhere”.

vivek

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Adobe confirms Flash for iPhone

apple iphone

Adobe has confirmed it will develop a version of Flash Player for the iPhone. 🙂 finally. The news ends months of speculation on the matter. Apple CEO Steve Jobs this month said that Flash Player for mobile devices isn’t good enough for the iPhone.
“Proper” Flash “performs too slow to be useful,” on the iPhone, Jobs warned. “There’s this missing product in the middle. It just doesn’t exist,” he explained.

We believe Flash is synonymous with the Internet experience, and we are committed to bringing Flash to the iPhone,” Narayen said. “We have evaluated (the software developer tools) and we think we can develop an iPhone Flash player ourselves.”

Read more

vivek