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Yahoo Offers Mobile Display Ads In 19 Countries

yahoo

Yahoo is now offering mobile display advertising though its Yahoo Mobile Web service in 19 countries, extending the graphic ad platform for phones that it launched in the United States late last year.

Yahoo is serving mobile phone banner ads from the likes of Hilton’s Embassy Suites, Infiniti, Intel, Nissan, Pepsi, Procter & Gamble Asia Pacific, and Singapore Airlines starting today. The ads will appear atop the Yahoo Mobile Web home page.

Mobile advertising appeals to marketers as a way to “reach consumers when they’re on the move and communicate with them in a way we haven’t before,” as John Vail, director of interactive marketing, Pepsi-Cola North America, puts it. The new ad platform is available in Argentina , Australia , Brazil , Canada , France , Germany , India , Indonesia , Italy , Malaysia , Mexico , Philippines , Singapore , Spain , Taiwan , Thailand , United States , United Kingdom , and Vietnam .

Yahoo has been moving aggressively to expand its mobile offerings. In January, the company launched a new mobile search service, Yahoo oneSearch. The service “understands what consumers are looking for and presents answers directly in the results — not just a list of Web links to PC sites,” says Marco Boerries, senior VP of connected life at Yahoo.

vivek

Flash Goes Mobile : On2 Technologies

flash video 

A new application enables Adobe’s Flash Video to play smoothly on mobile phones. The  transcoding system will be unveiled this week at 3GSM in Barcelona.The technology has been created by On2 Technologies, a video compression company based in the  U.S. 

The company’s video compression technology is licensed to Adobe for use in Flash 8 and 9.  The video compression software is also sold directly to content developers and video sharing sites.

The new system for wireless transcoding is called Flix Engine 3GPP.  It will initially support the H.263 and AMR-NB 3GPP formats.  On2 has the exclusive rights to transcode Flash files.Content developers and carriers will have the ability to transcode Flash files and make them available directly to wireless users. The system provides compression of video files, making them as little as one quarter the size of the original files

Making video files smaller is of crucial interest to wireless carriers, many who are daunted by the expected bandwidth demands of streaming video.

Click here to see video

They shown clearly how video appears at different frame rate. Very intresting!
And definately a enormous growth in flash video.

Read press release via on2 here

vivek

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Glow: the very first cross platform mobile chat application with both Java and Flash Lite clients

flash lite_chat based software

Barcelona, Spain (PRWEB) February 12, 2007 – SolidLabs, a leading developer of premium mobile content and applications and provider of content aggregation services, has announced the release of GLOW, a FlashLite mobile chat client. GLOW is based on ChatBlazer, a long-time industry leader in chat and instant messaging.SolidLabs will unveil the new FlashLite client at the 3GSM World Congress in Barcelona, Spain February 12-15 in booth number 7F57.

The launch of GLOW’s new Flash Lite client makes it the very first cross platform mobile chat application with both Java and FlashLite clients. Most mobile chat solutions use SMS to deliver individual messages across the mobile network and thus only enable mobile users to communicate with other mobile users. Other chat applications exist that enable mobile users to chat with both mobile and computer-based users, but only to users with an account on the same network.

Features:

  • Connect with friends using popular IM services, including MSN, ICQ, AIM, and Yahoo!
  • Chat across multiple platforms and with desktop friends on Macs and PCs
  • Engage in multi-party chat and web conferencing
  • Send and receive SMS messages
  • Customize the look and feel of the user interface
  • Create dynamic user profiles
  • Access public and themed chat rooms.
  • Create their own Private chat rooms with the option to password protect them.

Read more

vivek

Flash home:Deliver rich, dynamic home screens, a new product by Adobe for Flash lite

Flash home

Flash Home, a new cool product by adobe which enables you to deliver rich, dynamic home screens consistently across a broad range of handsets.

Flash Home is a flexible, white-label home screen solution that combines customizable home screens with live data services to provide subscribers with personalized, engaging experiences across handsets.

With Flash Home, you can embed data services and active content into home screens and easily promote new services tailored for various market segments, extending and differentiating your brand in a highly visual way.

Features :

  • Flexible, data-enabled home screens
  • On-device catalog for easy discovery, preview, and management of home screens
  • Support for rich media, including FLV files, text, audio, and vector graphics
  • Over-the-air updates of branded user interfaces
  • Extensible architecture
  • Powerful mobile authoring capabilities

Read more
vivek

Adobe Flash Lite To Support Video for Mobile Handsets

Adobe today announced that support for video will be integrated in the next generation of Adobe® Flash Lite™ software, Adobe’s award-winning Flash® Player runtime specifically designed for mobile phones. Flash Lite 3, expected to be released to manufacturers in the first half of 2007.

“Video support in Flash Lite will revolutionize the way users engage with mobile content and open up new revenue opportunities for developers worldwide,” said Al Ramadan, senior vice president for Mobile and Device Solutions at Adobe. “This release will allow users to view vibrant video content from popular Internet sites like YouTube or MySpace and enable developers to create new, dynamic applications across a variety of mobile and consumer electronics platforms.”

Great news for flash lite developers 🙂

Read more

vivek

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Vodafone announces agreement to launch YouTube Mobile

vodaphone

Newbury, 9 February 2007 : Vodafone, today announced an agreement with YouTube to offer Vodafone customers a YouTube experience on their mobile phones.
Launching in the UK initially, the agreement is expected to offer Vodafone customers in key markets across Europe the chance to access a version of the popular YouTube service directly from Vodafone live!

Features :

  • Enables easy access and usability on the move.
  • Customers to access new videos daily, upload content, forward recommendations to friends.

Now people can view and share favourite YouTube videos seamlessly wherever and whenever they want.

I am hoping flash video can make a big space in mobile phones……future is flash lite 🙂 .

Read more

vivek

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Samsung’s F700 Ultra Smart phone uses Flash Lite as the user interface

f700

samsung f700

Samsung today announced a new addition to its Ultra portfolio with the introduction of Ultra Smart F700. This revolutionary mobile phone will be showcased at 3GSM World Congress.

Features :

1) Full Touch Screen
2) MPEG4/H.263/H.264/Real MP3/AAC(+)/eAAC+/Real
3) QWERTY Keypad
4) MMS / E-mail / JAVA / WAP 2.0
5) Bluetooth® / USB
6) Flash UI / Document Viewer 🙂
7) Full HTML Browsing
8) Offline Mode, BGM

Click here for more technical details

Flash lite is growing everywhere . . . 🙂

vivek

Nokia Delivers Free Downloadable Maps to the Mobile World

smart2go.com

Espoo, Finland – Nokia today announced that it is making its smart2go mapping and navigation platform, available for free download (www.smart2go.com), enabling millions of people to use the most comprehensive map coverage offered on a mobile device. The platform allows for mapping and routing in over 150 countries and has support for full turn-by-turn satellite navigation in over 30 countries. The application allows people to view where they are on a map, search for points-of-interests (POI) around them and create routes to get them there free of charge.

smart2go is a compact programme for your mobile that allows you to load maps from around the world. Discover interesting places with ease, highlight them and get the route.

Nokia plans to start offering the smart2go application for free, on Saturday, February 10th, for selected Nokia S60 and Windows Mobile 5.0 devices initially and has plans to roll out support for most of the major mobile OS platforms including Nokia S60, Series 40, PocketPC, Linux and other Windows Mobile devices.

Still inBeta phase.

Watch an intresting film to know more about it 🙂 its really cool

vivek

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iriver S10 New look : CES 2007

iriver s10

iriver s10

iriver s10

iriver s10

An upcoming cool product in the combination of watch/media player by iriver which they have shown in CES 2007 booth.
The most intresting thing about this device is a “combination of flash based media player/watch “.

So now i can wear flash too in watch format. Really cool! 🙂

Click here to see video

Unfortunately in the video i havent found anything like above images, not sure why?
If someone have any updates kindly update here.

vivek

Adobe published Flash lite Case Study of shockwave

shockwave

“The true benefit of developing with Flash Lite is that all you have to do is optimize the file for screen size and resolution—that’s it. Now, porting efforts are virtually eliminated.”

Shockwave Minis are fun, easy-to-play mobile phone games, including titles from MTV, Nickelodeon, and Comedy Central. Original games, including puzzles, sports, action, and casino challenges.
“Shockwave Minis bring a new category of fun, impulsive mobile games to the mass market,” says Roy Sehgal, VP of Strategy and New Businesses at Shockwave & AddictingGames. “Teaming with Verizon Wireless gives us the unique opportunity to jointly increase mobile game penetration in the United States.”

Read more

vivek

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iriver clix 2 preview, with new capabilities of flash lite.

Great! Iriver clix 2 is going to be called as iriver 2nd generation (2g) with new improvements and new capabilities of flash lite is expected to be release in 12th feb 2007 in Korea.
A great device with cool features which iriver clix and U10 really missed it.
Main Features are:
1) Flash lite wallpaper.
2) Flash lite Themes (no need to hack them as in U10 some developers did.) So a complete new GUI based on flash lite. Its really great and impressive that iriver opens possibilities to create beautiful GUI.
3) Slimmer then iriver clix and U10.
4) Incredibly beautiful AMOLED display (Active Matrix Organically Light Emitting Diode) Very crisp and bright colours.

5) Fonts

i2fly clix2g

i2fly clix 2G

i2fly clix 2G

i2fly clix 2G

i2fly clix 2

i2fly clix 2

i2fly clix 2

i2fly clix 2G

i2fly clix 2

i2fly clix 2G

Images Via bycube

No technical specifications released yet seems, haven’t found it so if anyone have kindly update it here. But must be with Flash lite 2.0 atleast.

Seems User demand of Rich personalization graphics like using wallpaper, new themes (GUI) etc. increasing day by day and it provides excellent opportunities for designers 🙂

I really love this device very much, can’t wait to see in my hand, and love to see my flash lite content playing in this 🙂 .

vivek

3 Comments

Mobile Marketing as the Future of Advertising using flash lite

“With over 200 million mobile phone users in America, today’s mobile phones have become capable of much more than flashy ringtones. The possibilities for creative marketing and product branding are limitless — and innovative design firms are taking notice.”

According to Punchkick Interactive co-founder Ryan Unger …

They saw a potential for unbelievable growth in mobile advertising areas and it can create an incredible impact.

As i think its really a upcoming and growing area where flash lite can play a major role and creative firm can do wonder 🙂 . Advertising on mobile can be on many ways in the form of screensaver, wallpapers or a catchy flash advertisements etc. which can really attract users.

Share your ideas here.

what you think about the other ways, how flash lite can be used for advertising in mobile phones?

Feel free to post your ideas, suggestions and comments etc.

Read more

Vivek

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Cutting edge FLASH-like graphical user interface technologies for mobile devices

twuik_ezinetwuik_3d nav

UK-based Tricastmedia has announced that their display engine for the ultra-compact rich media toolkit TWUIK is now Vector-Graphics based.Offers a powerful UI platform (TWUIK) enabling customers and developers to create better and more visually appealing user experiences, designed for a wide range of mobile devices.

TWUIK is a rich media graphics user interface toolkit for J2ME developers to create UI with visual effects.

Features:

  • Powerful: Create Flash-like user interface with advanced animation and effects engine
  • Cost effective: Cross platform development reduces cost and time to market
  • Intuitive: Easy to learn, based on XML data-handling and Java
  • Extensible: Customizable UI components can be included with TWUIK™ to target specific device or application requirements
  • Flexible: Application design and development can change independently
  • Portable: Create eye-catching user interface and content for mobile phones and consumer electronic devices like mp3 players, game consoles, multimedia players

Supportive platform are :

  • J2ME/MIDP 2.0/CLDC 1.1
  • Windows Mobile 5.0
  • J2ME/Doja 3.x/4.x (coming soon)
  • Qualcomm BREW 3.x (coming soon)

See demo example here

Interesting! Can someone compare technically with flash lite.

vivek

My blog i2fly is added to the MXNA 2.0

Mxna 2.0

Cool 🙂 just got an email from Christian Cantrell and Mike Chambers from macromedia that my blog http://blog.i2fly.com” is now added to the Macromedia XML News Aggregator (MXNA 2.0).

MXNA 2.0 allows readers to read different Macromedia related weblogs and news sources, all in one place.It is created by the Macromedia Developer Relations team, and is maintained by Christian Cantrell and Mike Chambers.

Now my ideas and post will reach to many people.

Thanks a lot

vivek

2 Comments

Sony Ericsson published Developers’ Guidelines for Flash Lite 1.1

Great to hear that Sony Ericsson published Developers’ Guidelines for Flash Lite 1.1 under Technical Docs & Training Section.
Following Sony Ericsson phones support flash lite content: generic names are
W600i, W550, W900, W810, W300, W850, W830, W710, W200

There are two main implementations in Flash Lite enabled Sony Ericsson phones:

  • Standalone model
  • browser based model

Docs cover topics like General design considerations and phone features.
Download here

vivek