Nokia’s London design event: listen podcast from the UI design team

nokia london design event

Just found this podcast via core 77 of Nokia’s recent London design event which offering a curtainpeek at their design process, ethnographic wanderings, sustainability initiatives, and plans for the future. Nokia has over 300 designers worldwide, and ships over 1.2 million products everyday. So it’s really keen to know what their designers intake for their creative food 😀

Listen now(31min.) | iTunes

vivek

Can the Cellphone Help End Global Poverty?

Jan Chipchase

A cellphone shop in Accra, Ghana, which carries and repairs a variety of handsets.

A great article via The New York Times featuring Jan Chipchase and his work style to find about how people use their cell phones, where they keep it, understanding their behaviour in terms of usability, business and Psychology many more ways . . even a simple idea can make a product more innovative and solution providing as mobile phones are getting more personalized mere just not a functional device to talk. The premise of the work is simple – get to know your potential customers as well as possible before you make a product for them.

“This sort of on-the-ground intelligence-gathering is central to what’s known as “human-centered design”, a business-world niche that has become especially important to ultracompetitive high-tech companies trying to figure out how to write software, design laptops or build cellphones that people find useful and unintimidating and will thus spend money on. Several companies, including Intel, Motorola and Microsoft, employ trained anthropologists to study potential customers.”

Jan Chipchase at work

Chipchase talks to Accra street vendors about what an ideal phone.

Jan Chipchase is 38, a rangy native of Britain whose broad forehead and high-slung brows combine to give him the air of someone who is quick to be amazed, which in his line of work is something of an asset. For the last seven years, he has worked for the Finnish cellphone company Nokia as a “human-behavior researcher.” He’s also sometimes referred to as a “user anthropologist.” To an outsider, the job can seem decidedly oblique. His mission, broadly defined, is to peer into the lives of other people, accumulating as much knowledge as possible about human behavior so that he can feed helpful bits of information back to the company — to the squads of designers and technologists and marketing people who may never have set foot in a Vietnamese barbershop but who would appreciate it greatly if that barber someday were to buy a Nokia.

I really impressed with him, his thoughts to create innovation and more focussed for the people.

Read more

vivek

Mobile designers “Hoping to Make Phone Buyers Flip”

hoping to Make Phone Buyers Flip

A nice article on The New York Times, what mobile designers think behind the scene and workaround for “hoping to Make Phone Buyers Flip“. Forecasting what consumers will want next year, and into the future. Designing a Mobile phone is just not an easy task there are many things to see, evaluate and analyze around the people. Jotting down feelings about features  what users are looking for, share their emotions about mobile phone, understanding the psyche of consumers and why they pick one phone over another.

Even interesting designs do not necessarily spell success. The group is the first of its kind at Nokia, the world’s No. 1 seller of mobile phones, bringing together 14 designers and researchers from California and Helsinki, where the company is headquartered. Their charge is to tell Nokia’s top executives not only what consumers will want next year, but 3 to 15 years from now.

“We have the ability to clarify the needs of real people,” said Rhys Newman, who heads the team.

“Design used to be inconsequential: just make it pretty, make it sell,” said Mr. Newman, who, along with three members of his team, was interviewed at Nokia’s design center near a strip mall in downtown Calabasas, north of Los Angeles. Now, he said, “we have to think about human fundamentals.”

When asked if they felt pressure to design new phones more quickly in an increasingly competitive market, Mr. Jan Chipchase responded with a quizzical stare. “Why do you want to innovate faster?” he asked. “Are you innovating something gimmicky just to sell a product? Or is it saving the planet you are after?”

So what you think about your mobile phone, how you use it, Do share your emotions, feelings, and what you want in your phone? 🙂

vivek

Don’t design for “mobile” – design for mobility

Adaptive Path’s Peter Merholz posted an article about “Don’t design for “mobile” – design for mobility”. We really need to understand that the essence of great mobile application design is understanding that a phone is always with you – not that its simply a smaller device.

Some of the points which a developer or designer should consider:

“What we’re realizing is that the key item of concern when designing for mobile is the context in which the device is used. What this means is that discussions of “PC” versus “mobile” are misguided, because we shouldn’t be focusing on the device. We are not designing for mobile — we’re designing for mobility. ”

“A key characteristic of mobility is that the environment around the user is dynamic — they’re walking, driving, on transit, in restaurants, theaters, offices, moving from place to place, context to context. Things around them are constantly changing. ”

It’s true that we’re missing big opportunities when we design for the device, and not for the context in which the device is being used!!

“Read article here”

vivek