A nice article on The New York Times, what mobile designers think behind the scene and workaround for “hoping to Make Phone Buyers Flip“. Forecasting what consumers will want next year, and into the future. Designing a Mobile phone is just not an easy task there are many things to see, evaluate and analyze around the people. Jotting down feelings about features what users are looking for, share their emotions about mobile phone, understanding the psyche of consumers and why they pick one phone over another.
Even interesting designs do not necessarily spell success. The group is the first of its kind at Nokia, the world’s No. 1 seller of mobile phones, bringing together 14 designers and researchers from California and Helsinki, where the company is headquartered. Their charge is to tell Nokia’s top executives not only what consumers will want next year, but 3 to 15 years from now.
“We have the ability to clarify the needs of real people,” said Rhys Newman, who heads the team.
“Design used to be inconsequential: just make it pretty, make it sell,” said Mr. Newman, who, along with three members of his team, was interviewed at Nokia’s design center near a strip mall in downtown Calabasas, north of Los Angeles. Now, he said, “we have to think about human fundamentals.”
When asked if they felt pressure to design new phones more quickly in an increasingly competitive market, Mr. Jan Chipchase responded with a quizzical stare. “Why do you want to innovate faster?” he asked. “Are you innovating something gimmicky just to sell a product? Or is it saving the planet you are after?”
So what you think about your mobile phone, how you use it, Do share your emotions, feelings, and what you want in your phone? 🙂