An Intresting interview with Raphael Grignani of Nokia Design about Homegrown project. Must read to know about new design thinking on sustainability.

Rachel Hinman, mobile design strategist at Adaptive Path, has conducted an interview with Raphael Grignani of Nokia Design about “Homegrown”, a long term research project looking at how Nokia can help people make more sustainable choices.

“With Remade, Andrew Gartrell (Homegrown project lead and Remade father) pushed design beyond skin deep aesthetics. He considered covers, key mats, and displays but also engine, connectors, and other components. We discovered that a typical mobile phone contains around 44 of the 117 elements currently known to science. Andrew’s approach was to de-construct everything and rebuild it from scratch using recycled materials and sustainable technologies — from the inside out.

50% of a phone’s energy demand is backlighting.

Energy saving graphics “concept”

Another aspect of Homegrown that is really interesting is the work we did around prototyping. Andrew designed in CAD over 100 versions of Remade and prototyped 36 — which could be considered obsessive — but it was through that constant consideration and iteration that we were able to arrive at something that was great.

At present, phone chargers waste 300mW of standby power when left unplugged.

Prototyping allowed us to confront our designs — asking ourselves, “Is this the best we can do? What can we reduce? Have we found the essence? What can we make better or what can we make differently?” We questioned every bit of the concepts throughout the prototyping process. Now we can explain every bit of the design; we can rationalize every aspect of it.”

Read interview

Read press release “Nokia”

vivek