Pointroll in your pocket: The how and why of mobile advertising with Flash player 10.1

A recent presentation from Adobe max 2010 about how flash player 10.1 can be used creatively for mobile advertising.

“Join Todd Pasternack and Chris Deely of leading rich media provider PointRoll as they discuss the present and future of rich media mobile advertising. Learn how and why you should leverage Adobe Flash Player 10.1 in your mobile campaigns. They’ll explore the overall strategy and creative use of device features and take a look at some code optimized for mobile development. They’ll also touch on some of the future uses of Flash Player, including leveraging existing assets, implementing IAB standards, and serving ads into mobile Adobe AIR applications.”


Adobe Max 09 Video: Workflows for the Flash Platform

Watch the video of “Workflows for the Flash Platform” at Adobe Max 2009, Los Angeles.

This session was designed to make your overall design and development process more streamlined and efficient. you can learn from Doug Winnie, group product manager for workflow and web tools, as he demonstrates how to break down a process into a workflow.



Adobe Flash Professional CS5 “Viper” sneaks from FOTB09!!

Adobe Flash Professional CS5

Via flashmagazine, “Rumors had been flying around for a few days before the conference that we were going to see some sneak peaks at this year’s Adobe keynote, and that’s exactly what happened. Richard Galvan and Mark Anders, “Senior” Principle Scientist at Adobe, were back again this year with an update on the Flash platform and a sneak peek on Flash CS5 and the new Flash Mobile features”

Some exciting features are:

  • Richard Galvan gave us our first sneak peak of “Viper” Flash Professional CS5. The big news for developers is that Flash authoring finally gets integration with FlashBuilder. If you’re using Flash CS5, a new FlashBuilder project can be created from Flash CS5 through a new export dialogue.
  • Editing in the Flash authoring environment has also been improved and the team has a focus on making Flash more approachable again.
  • The editor also gets a solid brush-up in this version. Much requested features such as custom class completion and introspection inside the IDE. Import any class and you’ll get code hints just as in FlashBuilder for both methods and properties, along with a description taken from the ASDoc code.
  • For designers, the new Flash Text Layout Framework is now supported in the Text Layout panels and The Deco-brush has been beefed up.

If you are attending Adobe MAX you will get to see it in it’s full glory and even if you can’t make it to MAX, all sessions are promised to be online at Adobe TV within 3.5 hours after each presentation so you’re not missing out on all that much by not attending either.