Pointroll in your pocket: The how and why of mobile advertising with Flash player 10.1

A recent presentation from Adobe max 2010 about how flash player 10.1 can be used creatively for mobile advertising.

“Join Todd Pasternack and Chris Deely of leading rich media provider PointRoll as they discuss the present and future of rich media mobile advertising. Learn how and why you should leverage Adobe Flash Player 10.1 in your mobile campaigns. They’ll explore the overall strategy and creative use of device features and take a look at some code optimized for mobile development. They’ll also touch on some of the future uses of Flash Player, including leveraging existing assets, implementing IAB standards, and serving ads into mobile Adobe AIR applications.”

vivek

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