Tag: Barcelona

Transforming the magazine experience with Flash Player 10.1 and adobe air on tablet device

At Mobile World Congress, NVIDIA showcases Flash Player 10.1 and Adobe AIR on Tegra-powered tablet device. See a slick new digital magazine experience based on WIRED magazine, powered by Adobe AIR. This prototype runs across different device types with Adobe AIR and illustrates the possibilities for magazine publishers to reach readers in new ways.

“In addition, with this digital magazine concept, advertisers have new possibilities for displaying ad content. Advertisers can develop rich-media magazine “inserts” to provide expanded information to customers directly within the magazine experience — without directing the reader’s attention away to a Web site. Publishers can also offer expanded ad formats that include animation and embedded video. Finally, as is the case with most digital advertising, this new magazine concept opens the possibility for more precise advertising performance metrics beyond the comparatively crude audience measurement/ad engagement techniques in use today.”

Interesting!, i love the new digital magazine experience on tablet the way they shown it, simple and intuitive 🙂

vivek

Microsoft’s announced new version of Windows Mobile with Adobe Flash lite 3.1

Microsoft’s announced at the Mobile World Congress, Barcelona that newer version of Windows Mobile is with adobe Flash Lite 3.1

“What people really want is PC-style browsing on the phone. … There’s all these stats whereby if you tell users, go to the most popular sites and do something, they have this success and failure rate of whether they can do it on different mobile smart phones. With Internet Explorer, our rendering, how the UI looks, it is much more accurate to the PC because it’s the PC browser.”

“Then, by including Flash Lite in there, it also helps if you have a Flash site. Some of them use Flash actually as core navigation and functionality. So it’s not all eye candy. If you go to a site like that, at least you can go find the information and interact with it. The bigger news isn’t about Flash Lite, the bigger news is about getting PC-quality browsing on your phone.”

vivek