Transforming the magazine experience with Flash Player 10.1 and adobe air on tablet device

At Mobile World Congress, NVIDIA showcases Flash Player 10.1 and Adobe AIR on Tegra-powered tablet device. See a slick new digital magazine experience based on WIRED magazine, powered by Adobe AIR. This prototype runs across different device types with Adobe AIR and illustrates the possibilities for magazine publishers to reach readers in new ways.

“In addition, with this digital magazine concept, advertisers have new possibilities for displaying ad content. Advertisers can develop rich-media magazine “inserts” to provide expanded information to customers directly within the magazine experience รขโ‚ฌโ€ without directing the reader’s attention away to a Web site. Publishers can also offer expanded ad formats that include animation and embedded video. Finally, as is the case with most digital advertising, this new magazine concept opens the possibility for more precise advertising performance metrics beyond the comparatively crude audience measurement/ad engagement techniques in use today.”

Interesting!, i love the new digital magazine experience on tablet the way they shown it, simple and intuitive ๐Ÿ™‚

vivek

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