Tag: Kevin Lynch

Abobe Announces Open Screen Project 2008: Open Technology to Help Expand Flash Player Reach

Adobe Open Screen Project 2008

Today Adobe announced the Open Screen Project 2008, A great news and step ahead for flash player reachability ensuring a consistent rich Internet experience across a broad range of digital screens and form factors including mobile phones, consumer electronics, televisions and personal computers “anything to anywhere, experience matters”

The Open Screen Project is supported by technology leaders, including Adobe, ARM, Chunghwa Telecom, Cisco, Intel, LG Electronics Inc., Marvell, Motorola, Nokia, NTT DoCoMo, Qualcomm, Samsung Electronics Co., Sony Ericsson, Toshiba and Verizon Wireless, and leading content providers, including BBC, MTV Networks, and NBC Universal, who want to deliver rich Web and video experiences, live and on-demand across a variety of devices.

The Open Screen Project is working to enable a consistent runtime environment – taking advantage of Adobe® Flash® Player and, in the future, Adobe AIRâ„¢ — that will remove barriers for developers and designers as they publish content and applications across desktops and consumer devices, including phones, mobile internet devices (MIDs), and set top boxes. The Open Screen Project will address potential technology fragmentation by allowing the runtime technology to be updated seamlessly over the air on mobile devices. The consistent runtime environment will provide optimal performance across a variety of operating systems and devices, and ultimately provide the best experience to consumers.

Specifically, this work will include:

  • Removing restrictions on use of the SWF and FLV/F4V specifications
  • Publishing the device porting layer APIs for Adobe Flash Player
  • Publishing the Adobe Flash® Castâ„¢ protocol and the AMF protocol for robust data services
  • Removing licensing fees – making next major releases of Adobe Flash Player and Adobe AIR for devices free

Have a look to this short video from Adobe CTO, Kevin Lynch that clearly explains what this initiative means for the Flash ecosystem.

Read here for further more What it means for Developer and Businesses.

vivek

Adobe merges business units serving PCs, mobile

Flash CS3 Professional, Dreamweaver CS3, Fireworks CS3

Adobe Systems Inc said on Monday it was putting under one roof businesses selling software for computers, phones and consumer electronics to make them run on a single technology platform.

The announcement is part of a series of management restructuring moves and represents the further consolidation of its 2005 Macromedia acquisition with the broader Adobe organization while also recognizing the growing convergence of once-distinct software and the need for it to run across a range of devices.

The merging of the different business units may appear on its face to be simply an organizational restructuring, where the Mobile and Devices Business Unit will be folded under Adobe’s Experience and Technology group.

“As the proliferation of digital content continues to accelerate, customers worldwide are looking to Adobe for a platform that enables the creation of rich, engaging experiences across a variety of media and devices,” said Shantanu Narayen, Adobe president and CEO. “Key to delivering a well-integrated technology platform is engineering our desktop and device technologies more closely together. Bringing our mobile and platform businesses together under the leadership of CTO Kevin Lynch better positions us to meet the needs of our increasingly diverse customer base.”

Read more

vivek