Adobe Systems Inc said on Monday it was putting under one roof businesses selling software for computers, phones and consumer electronics to make them run on a single technology platform.

The announcement is part of a series of management restructuring moves and represents the further consolidation of its 2005 Macromedia acquisition with the broader Adobe organization while also recognizing the growing convergence of once-distinct software and the need for it to run across a range of devices.

The merging of the different business units may appear on its face to be simply an organizational restructuring, where the Mobile and Devices Business Unit will be folded under Adobe’s Experience and Technology group.

“As the proliferation of digital content continues to accelerate, customers worldwide are looking to Adobe for a platform that enables the creation of rich, engaging experiences across a variety of media and devices,” said Shantanu Narayen, Adobe president and CEO. “Key to delivering a well-integrated technology platform is engineering our desktop and device technologies more closely together. Bringing our mobile and platform businesses together under the leadership of CTO Kevin Lynch better positions us to meet the needs of our increasingly diverse customer base.”

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