Tag: Mobile World Congress

Transforming the magazine experience with Flash Player 10.1 and adobe air on tablet device

At Mobile World Congress, NVIDIA showcases Flash Player 10.1 and Adobe AIR on Tegra-powered tablet device. See a slick new digital magazine experience based on WIRED magazine, powered by Adobe AIR. This prototype runs across different device types with Adobe AIR and illustrates the possibilities for magazine publishers to reach readers in new ways.

“In addition, with this digital magazine concept, advertisers have new possibilities for displaying ad content. Advertisers can develop rich-media magazine “inserts” to provide expanded information to customers directly within the magazine experience — without directing the reader’s attention away to a Web site. Publishers can also offer expanded ad formats that include animation and embedded video. Finally, as is the case with most digital advertising, this new magazine concept opens the possibility for more precise advertising performance metrics beyond the comparatively crude audience measurement/ad engagement techniques in use today.”

Interesting!, i love the new digital magazine experience on tablet the way they shown it, simple and intuitive 🙂

vivek

Adobe Unveils Flash Player 10.1 and AIR on Mobile Devices

At Mobile World Congress, Adobe officially announced Flash Player 10.1 and Adobe AIR for Android. I think and believe these technologies will redefine the mobile experience. Kevin Hoyt recorded a great video overview showing some demos on the Motorola Droid, which you can see. Creating seamless experience for across devices and reusing the same code is a big challenge but now with Adobe Air developers can bit relax.

“These technologies, combined with Flash CS5, will revolutionize how developers create mobile applications. It will be easy to create a single application and deploy it to the iPhone and also to other devices via Adobe AIR. You can also use the same code and assets to deliver a mobile browser version using Flash Player 10.1. Google has made a great choice partnering with Adobe and I believe consumers will benefit by being able to choose whatever type of content they want to view. ”

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vivek

Microsoft’s announced new version of Windows Mobile with Adobe Flash lite 3.1

Microsoft’s announced at the Mobile World Congress, Barcelona that newer version of Windows Mobile is with adobe Flash Lite 3.1

“What people really want is PC-style browsing on the phone. … There’s all these stats whereby if you tell users, go to the most popular sites and do something, they have this success and failure rate of whether they can do it on different mobile smart phones. With Internet Explorer, our rendering, how the UI looks, it is much more accurate to the PC because it’s the PC browser.”

“Then, by including Flash Lite in there, it also helps if you have a Flash site. Some of them use Flash actually as core navigation and functionality. So it’s not all eye candy. If you go to a site like that, at least you can go find the information and interact with it. The bigger news isn’t about Flash Lite, the bigger news is about getting PC-quality browsing on your phone.”

vivek

Adobe Pitches New Flash Streaming Platform as iPhone Killer for Mobile Operators

Flash CS3 Professional, Dreamweaver CS3, Fireworks CS3

Adobe unveiled at the Mobile World Congress in Barcelona, a new client/server streaming media delivery platform with a new mobile profile built to Adobe’s server backend is designed to enable personalize-able user interfaces (UIs) that can be branded by operators and delivered over the air to subscriber phones.

The new mobile profile client software empowers mobile operators to monetize the UI “in the way that ringtones and wall papers are monetized,” says Anup Murarka, director of technical marketing for Adobe’s mobile and devices unit. “You can make the entire UI brandable and we think there is a revenue opportunity there. For operators, we also can elevate key data services to the top of the UI, so you don’t force users to drill down to discover hot new services.”

It’s intresting that people are talking more about mobile experiences and “The evolution of mobile has changed with the iPhone” how it can be improve more or give a another great user experiences to mobile users. Intresting! 🙂

Read here

vivek