The Myth of Mobile Context!

Recent discussion at Mobile Portland on the importance of considering “context” in designing mobile products and services. (The Panelists includes Josh Clark, Daniel Davis, Ty Hatch, Rachel Hinman and Tim Kadlec).

“Pick up most books about building web sites or products for mobile and you’ll hear a common refrain extolling you to pay attention to the mobile context. Usually this means paying attention to the fact that people using mobile phones are likely to be on the go, have limited attention, and slow Internet connections. This may have been true in the past, but data suggests that this behavior is changing: 93% of smartphone owners use their smartphones while at home, 62% of people use their mobile phone while watching television, 69% use mobile while shopping, 39% of smartphone owners use their devices in the bathroom.”

Via mobileportland

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Japan Mobile Internet Report: Carriers, Handsets, Content and Services

 japan keitai life

Just found this very intresting report which i was finding and looking since quite some time An indepth report on Japan Mobile Internet Report — Carriers, Handsets, Content and Services. A must check to see the reason behind huge popularity and stunning revenues generated by Japan’s mobile Internet ecosystem!. As the reasons behind the success and how these lessons apply to other markets are little understood outside of Japan.

Japan is arguably the world’s most advanced mobile market: 40 percent of mobile data revenues worldwide are generated here, three-quarters of the population use the mobile web, and 4-in-5 users are on 3G devices. More than $8 billion in revenues are generated from official mobile content and mobile commerce alone each year, in addition to data access and mobile advertising revenues.

These lessons from Japan can be applied to create success in other markets worldwide, and which are unique to the country and will not transfer elsewhere.

Some of the compelling service by  carriers, content providers and handset manufacturers are:

  • Mobile Search
  • Mobile Music
  • Mobile Social Networking and User-Generated Content
  • Mobile Payment and NFC Applications
  • Mobile TV
  • Location-Based Services
  • Mobile Advertising
  • Fixed-Mobile Convergence
  • Handset Catalogue

Download sample Pdf here

Read more

vivek