Japan Mobile Internet Report: Carriers, Handsets, Content and Services
Just found this very intresting report which i was finding and looking since quite some time An indepth report on Japan Mobile Internet Report — Carriers, Handsets, Content and Services. A must check to see the reason behind huge popularity and stunning revenues generated by Japan’s mobile Internet ecosystem!. As the reasons behind the success and how these lessons apply to other markets are little understood outside of Japan.
Japan is arguably the world’s most advanced mobile market: 40 percent of mobile data revenues worldwide are generated here, three-quarters of the population use the mobile web, and 4-in-5 users are on 3G devices. More than $8 billion in revenues are generated from official mobile content and mobile commerce alone each year, in addition to data access and mobile advertising revenues.
These lessons from Japan can be applied to create success in other markets worldwide, and which are unique to the country and will not transfer elsewhere.
Some of the compelling service by carriers, content providers and handset manufacturers are:
- Mobile Search
- Mobile Music
- Mobile Social Networking and User-Generated Content
- Mobile Payment and NFC Applications
- Mobile TV
- Location-Based Services
- Mobile Advertising
- Fixed-Mobile Convergence
- Handset Catalogue
vivek
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