A String-based augmented reality app, intended to use AR markers on billboards and transit shelters to help position the 2012 Volkswagen Beetle as an innovative take on a classic form by giving consumers an immersive experience that’s as exciting and innovative as the car itself.
Tag: tablet
Transforming the magazine experience with Flash Player 10.1 and adobe air on tablet device
At Mobile World Congress, NVIDIA showcases Flash Player 10.1 and Adobe AIR on Tegra-powered tablet device. See a slick new digital magazine experience based on WIRED magazine, powered by Adobe AIR. This prototype runs across different device types with Adobe AIR and illustrates the possibilities for magazine publishers to reach readers in new ways.
“In addition, with this digital magazine concept, advertisers have new possibilities for displaying ad content. Advertisers can develop rich-media magazine “inserts” to provide expanded information to customers directly within the magazine experience — without directing the reader’s attention away to a Web site. Publishers can also offer expanded ad formats that include animation and embedded video. Finally, as is the case with most digital advertising, this new magazine concept opens the possibility for more precise advertising performance metrics beyond the comparatively crude audience measurement/ad engagement techniques in use today.”
Interesting!, i love the new digital magazine experience on tablet the way they shown it, simple and intuitive 🙂
vivek