Virgin Mobile launches in India, targets youth market
Virgin Mobile launched new services in India Sunday, targeting the youth market in one of the world’s fastest growing regions, the company said.
Virgin Group Chairman Richard Branson said the British company would offer music, entertainment and news on India’s film industry, sports and stock markets to about 400 million young Indians in the 15 to 30-year-old age group.
The British billionaire said his company would launch Virgin Mobile handset services through Tata Teleservices Ltd, a top Indian mobile operator, in 50 cities initially, expanding to more than 1,000 cities by December.
“India looks very, very promising. We need only a small percentage of the market to do well,” Branson told reporters at a news conference.
Look!! India seems to be a very promising in future of mobile entertainment 🙂
vivek
I am just not sure how they plan to offer their customised customer service. Are they going to run their own call centres. They better do bcos I don’t think any operator in India can not be trusted with customer service.