The Visual Interface is Now Your Brand


At the recent Interaction 11 conference, Nick Myres  spoke about the growing importance of visual interface design to both brand and user experience in an increasingly digital world.

“Nick Myers is the managing director of visual design and branding at Cooper where he works with teams to design experiences across a variety of digital products and services.”

It’s about people, not devices

We live in exciting times. Times of innovation, invention, and rapid change. Technologies that were unthinkable years ago are now commonplace. Close to 1.5 billion people worldwide use a computer, but that figure pales in comparison to the 4.2 billion (75% of the planet) who use or have access to a mobile phone.

Presentation by yiibu, download here Via UXbooth

The Mag+Concept: Watch behind the Scene how its conceptualized!

“Sara Öhrvall, director of global R&D at Bonnier, shared her thoughts on bridging the gap between magazine content and the interactivity of the social Web. She talked about how the Mag+ platform aims to “socialize” magazine content, bringing it out of the print magazine and into the online spaces where conversation happens.”

If you missed my previous post about “The Mag+ Digital Magazines Concept” you can read in below link.

Digital Magazines concept: Bonnier Mag+ Prototype

Mag+ live with Popular Science+ digital magazines on Apple ipad

vivek

2 Comments

Horizon 2D-3D Map on Mobile!

I found this interesting, its simple and intuitive concept on maps for mobile.

“TAT concept seamlessly combines maps in 2D and 3D. While 2D maps are great for getting a simple overview of a place, 3D maps show you what a place actually looks like. TAT Cascades makes it possible to create maps that combine both approaches, shifting dynamically between 2D and 3D.

vivek

New experiences in digital magazines on Apple ipad

A recent presentation from Adobe Max 2010 to know how Adobe’s Digital Publishing Platform is creating some new experiences in digital magazine on apple ipad

“They describe the process of working with WIRED magazine to design a new user experience for digital magazines. Learn how content informed the interface decisions, how WIRED is making use of the new possibilities for interactivity”

Another example from Condé Nast magazine which is also interesting and have similar pattern.

If you are interested in process how Adobe in Design can help you achieving this. Watch the above video. i would like to experiment with this and will share some examples.

vivek

Wired Magazine’s iPad Edition Goes Live, have a look :)

Wired’s first digital edition is now available for the iPad and soon for nearly all other tablets. I have post about it earlier and find it cool. Interesting thing is they mention this app is designed to deliver rich reading environment, using new digital publishing technology developed by Adobe. 🙂
In case you don’t know Apple Won’t allow flash on iphone!!.

Wired is finally, well, wired. Have a look.

vivek

2 Comments

Digital Magazines concept: Bonnier Mag+ Prototype

Bonnier R&D Mag+ Prototype

Bonnier R&D’s Mag+ Prototype

Bonnier R&D’s Mag+ Prototype

Bonnier R&D’s Mag+ Prototype

Elegant button free mockup, you can see the above video, its a great insight into how we consume magazines.This conceptual video is a corporate collaborative research project initiated by Bonnier R&D into the experience of reading magazines on handheld digital devices. It illustrates one possible vision for digital magazines in the near future.

The concept aims to capture the essence of magazine reading, which people have been enjoying for decades: an engaging and unique reading experience in which high-quality writing and stunning imagery build up immersive stories.

The concept uses the power of digital media to create a rich and meaningful experience, while maintaining the relaxed and curated features of printed magazines. It has been designed for a world in which interactivity, abundant information and unlimited options could be perceived as intrusive and overwhelming.

I would like to hear from you, your experiences, what you like to see in upcoming digital reading experiences. Do you really think Apple ipad can be a game changer in industry! Do people really love reading magazines in handheld digital devices?

vivek

1 Comment

Adobe Devnet Article : Design tips for creating mobile RIAs

Design tips for creating mobile RIAsDesign tips for creating mobile RIAs

A new article posted in Adobe Devnet by Dave Zuverink on “Design tips for creating mobile RIAs”.

He talks about the considerations and importance of Mobile RIA, how your app provides the most compelling experience possible to the user? and shared some of the great tips for achieving it.

“The opportunities and limitations of the mobile experience have been in flux for the last several years. At some points it seemed that browsers would become the primary means of delivering content. Then the development of “app stores” came to define what is expected of a mobile experience. Largely, these trends were shaped by the technologies available at the time. This has been especially true when it comes to delivering mobile experiences through browsers. Initially, due to network limitations, only very stripped-down WAP-style versions of websites were possible. Then full HTML browsers offered the promise of accessing the same desktop websites from mobile devices. However, while desktop websites offer a higher degree of richness, they are more difficult to navigate on a device.

With the proliferation of smartphones, many sites are now offering HTML sites that are specifically designed for mobile devices. While these sites offer an improvement over WAP sites, I believe there is an opportunity to build sites that deliver the richness of immersive desktop experiences that users expect, but are tailored for mobile devices.”

Now we have the power of Flash 10.1 on various new devices. So its interesting and long way to go.

vivek

Spotify mobile music application: experience it!

Spotify mobile music application

Have a look to this popular Spotify music application which attracts me for various reasons like unified user experience on multiple mobile platforms and clean User Interface. See how easy it is to access your favorite music on Nokia, Samsung, Sony Ericsson, iphone and other mobile phones powered by TAT.

“Spotify offers you legal and free access to a huge library of music. All you need to do is create an account and download our streaming music player.” I also like this little spotify concept animation video which you can see above is simply amazing 🙂

Few important things to consider when you design an User Interface for mobile device

  • Scale your app across multiple platforms
  • Deliver an attractive unified user experience.
  • Efficiently handle different screen sizes and form factors
  • Fast and easy navigation

vivek

Worlds first mobile Augmented Reality browser

I am impressed with the new features and how augmented reality is taking place in our daily life, just not only for browsing information’s but also from trying new dresses to getting your new hair style done!, another very recently Google also released Google Goggles, a visual search app for Android phones. it’s just couple of examples but you can think of as many ideas you can!

Go through the above video examples of augmented reality in real time, you will see how it makes your life easy. 🙂

What you think about it?

vivek

HTC’s user-centric approach to the HD2’S AD campaign

I am impressed with the way they’ve approached this ad. Well i feel it does an excellent job supporting the gestalt of their You campaign. Showing the phone’s view of you is a really simple way of showing how a mobile device fits intimately into all the different aspects of your life.

“A mobile is a very personal object. You keep close to you at all times — whether in your bag or tucked into your pocket.” “It is more than just a piece of technology.”

vivek