I am impressed with the way they’ve approached this ad. Well i feel it does an excellent job supporting the gestalt of their You campaign. Showing the phone’s view of you is a really simple way of showing how a mobile device fits intimately into all the different aspects of your life.
“A mobile is a very personal object. You keep close to you at all times — whether in your bag or tucked into your pocket.” “It is more than just a piece of technology.”