HTC’s user-centric approach to the HD2’S AD campaign

I am impressed with the way they’ve approached this ad. Well i feel it does an excellent job supporting the gestalt of their You campaign. Showing the phone’s view of you is a really simple way of showing how a mobile device fits intimately into all the different aspects of your life.

“A mobile is a very personal object. You keep close to you at all times — whether in your bag or tucked into your pocket.” “It is more than just a piece of technology.”

vivek

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