“Adobe Wallaby” Convert Adobe Flash FLA files into HTML and reach more devices!

Adobe Labs today unveiled a new free tool called Wallaby that will convert Flash into HTML5. It’s built on Adobe’s Air platform, both Windows and Mac based developers will be able to use it.

“Wallaby” is the codename for an experimental technology that converts the artwork and animation contained in Adobe Flash Professional (FLA) files into HTML. Wallaby is not a final product and is still in the testing and validation phase. We are not yet able to commit to a roadmap for this experimental technology.

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vivek

 

Pointroll in your pocket: The how and why of mobile advertising with Flash player 10.1

A recent presentation from Adobe max 2010 about how flash player 10.1 can be used creatively for mobile advertising.

“Join Todd Pasternack and Chris Deely of leading rich media provider PointRoll as they discuss the present and future of rich media mobile advertising. Learn how and why you should leverage Adobe Flash Player 10.1 in your mobile campaigns. They’ll explore the overall strategy and creative use of device features and take a look at some code optimized for mobile development. They’ll also touch on some of the future uses of Flash Player, including leveraging existing assets, implementing IAB standards, and serving ads into mobile Adobe AIR applications.”

vivek

Blackberry Playbook: Everything You Want to Know

Blackberry Playbook

I think i’m talking about Adobe max 2010 lately but i saw the demo of Blackberry Playbook using Adobe Air, Adobe Flash Player 10.1 and HTML 5 technology and it impress me a lot with symmetric multiprocessing and multitasking. So i thought to read more about it. Not Sure but it can be a rival of apple ipad beside apple store is huge so its too early too comment on that.

You can read more about it here.

Also if you like to discover how BlackBerry App world can be used to deliver your application to users and generate revenue, watch this recent video from Adobe.

vivek

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Flowella – AIR-based design tool for prototyping mobile apps

flowella-nokia.jpg

Flowella is a simple, AIR-based design tool that allows you to quickly create prototypes without writing a single line of code. If you are user experience designer or visual designer, this tool can help you. But since it’s from Nokia it supports Symbian devices right now (e.g. 5800, N97, etc). The program outputs Flash Lite or WRT for the interaction mockups.

“Flowella is an easy to use tool that enables designers and developers to create design prototypes — without writing a line of code.
Prototypes are built using images of screen mock-ups and defining links between the screens. This information is then used to create an Adobe Flash Lite 3.0 application or Web Runtime (WRT) widget. These applications can then be run on one of over seventy Nokia devices or in a simulator supplied with Flowella, enabling the application interaction to be assessed.

Key features

  • Create interactive prototypes in minutes using a WYSIWYG interface.
  • Compatible with computers running Apple Mac OS X and Microsoft Windows computers.
  • Export prototypes to Adobe Flash Lite applications and Web Runtime widgets.
  • Prototype application compatible with over seventy compatible Nokia devices.
  • Ideal for testing of visual and interaction design.
  • Package content

vivek

Transforming the magazine experience with Flash Player 10.1 and adobe air on tablet device

At Mobile World Congress, NVIDIA showcases Flash Player 10.1 and Adobe AIR on Tegra-powered tablet device. See a slick new digital magazine experience based on WIRED magazine, powered by Adobe AIR. This prototype runs across different device types with Adobe AIR and illustrates the possibilities for magazine publishers to reach readers in new ways.

“In addition, with this digital magazine concept, advertisers have new possibilities for displaying ad content. Advertisers can develop rich-media magazine “inserts” to provide expanded information to customers directly within the magazine experience — without directing the reader’s attention away to a Web site. Publishers can also offer expanded ad formats that include animation and embedded video. Finally, as is the case with most digital advertising, this new magazine concept opens the possibility for more precise advertising performance metrics beyond the comparatively crude audience measurement/ad engagement techniques in use today.”

Interesting!, i love the new digital magazine experience on tablet the way they shown it, simple and intuitive 🙂

vivek

Adobe Unveils Flash Player 10.1 and AIR on Mobile Devices

At Mobile World Congress, Adobe officially announced Flash Player 10.1 and Adobe AIR for Android. I think and believe these technologies will redefine the mobile experience. Kevin Hoyt recorded a great video overview showing some demos on the Motorola Droid, which you can see. Creating seamless experience for across devices and reusing the same code is a big challenge but now with Adobe Air developers can bit relax.

“These technologies, combined with Flash CS5, will revolutionize how developers create mobile applications. It will be easy to create a single application and deploy it to the iPhone and also to other devices via Adobe AIR. You can also use the same code and assets to deliver a mobile browser version using Flash Player 10.1. Google has made a great choice partnering with Adobe and I believe consumers will benefit by being able to choose whatever type of content they want to view. ”

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vivek

Watch Video: Flex for Mobile Devices

Via Biskero, Watch the Video from Max 2009 event, Flex for Mobile Devices 🙂

“The initial Slider framework will be optimized to run on high-end smartphones (phones with a processor speed of 400Mhz or more, 128MB of RAM), and will initially target standalone application environments such as Adobe AIR. This matches the category of devices targeted by Flash Player 10.”

vivek