A recent presentation from Adobe max 2010 about how flash player 10.1 can be used creatively for mobile advertising.
“Join Todd Pasternack and Chris Deely of leading rich media provider PointRoll as they discuss the present and future of rich media mobile advertising. Learn how and why you should leverage Adobe Flash Player 10.1 in your mobile campaigns. They’ll explore the overall strategy and creative use of device features and take a look at some code optimized for mobile development. They’ll also touch on some of the future uses of Flash Player, including leveraging existing assets, implementing IAB standards, and serving ads into mobile Adobe AIR applications.”
Some of recent video released by Adobe team showing cool browsing experience with Flash Player 10.1 on Google Nexus One, you can watch the great 3d performance, different kind of websites, games, applications etc. very cool 🙂
At Mobile World Congress, NVIDIA showcases Flash Player 10.1 and Adobe AIR on Tegra-powered tablet device. See a slick new digital magazine experience based on WIRED magazine, powered by Adobe AIR. This prototype runs across different device types with Adobe AIR and illustrates the possibilities for magazine publishers to reach readers in new ways.
“In addition, with this digital magazine concept, advertisers have new possibilities for displaying ad content. Advertisers can develop rich-media magazine “inserts” to provide expanded information to customers directly within the magazine experience — without directing the reader’s attention away to a Web site. Publishers can also offer expanded ad formats that include animation and embedded video. Finally, as is the case with most digital advertising, this new magazine concept opens the possibility for more precise advertising performance metrics beyond the comparatively crude audience measurement/ad engagement techniques in use today.”
Interesting!, i love the new digital magazine experience on tablet the way they shown it, simple and intuitive 🙂
At Mobile World Congress, Adobe officially announced Flash Player 10.1 and Adobe AIR for Android. I think and believe these technologies will redefine the mobile experience. Kevin Hoyt recorded a great video overview showing some demos on the Motorola Droid, which you can see. Creating seamless experience for across devices and reusing the same code is a big challenge but now with Adobe Air developers can bit relax.
“These technologies, combined with Flash CS5, will revolutionize how developers create mobile applications. It will be easy to create a single application and deploy it to the iPhone and also to other devices via Adobe AIR. You can also use the same code and assets to deliver a mobile browser version using Flash Player 10.1. Google has made a great choice partnering with Adobe and I believe consumers will benefit by being able to choose whatever type of content they want to view. ”
Adobe is working on couple of new upcoming phones under open screen project like Palm Pre, Motorola Droid and Google Nexus One with the power of Adobe flash player 10.1.
Some important snippets are:
“At CES, Palm demonstrated Flash content in the browser on a Palm Pre. Palm’s press release states that developers can expect to download a free Adobe Flash Player 10.1 plug-in from the Palm App Catalog in the coming months. Palm webOS will be one of the first mobile platforms to support the full Flash Player in the web browser. Here you can check out a quick demo by Adrian Ludwig showing various Flash games from Armor Games and Miniclip.com on a Palm Pre.”
“Consumers demand that the same high-quality Web experience they know from the desktop port easily to their mobile experience as well,” said Sanjay Jha, co-CEO of Motorola and CEO of Motorola Mobile Devices. “Working with Adobe to bring rich Flash content to our smartphone portfolio will revolutionize how consumers experience the mobile Web by making it more vivid and interactive than ever before.”
“Flash is an integral part of the Web and delivers rich content, applications and videos to millions,” said David Wadhwani, vice president and general manager, Platform Business at Adobe. “By working with us to bring virtually all Flash content on the Web to its devices, Motorola is ensuring consumers have an uncompromised Web browsing experience no matter where they are.”
Google also announced their new Nexus One. As part of the Open Screen Project, Adobe’s working with Google to make sure that the Nexus One will have Flash Player 10. It’s got a very powerful 1 GhZ chip made by Qualcomm, so you’ll be able to play a ton of games, watch video, and browse other Web content built with Flash. We’re still working on the finishing touches so Flash Player 10.1 isn’t available publicly yet, but we’ll deliver it over the air to existing phones once it’s available. In the meantime, I thought you might like to see this video of some examples Flash content running on this great new phone.”
Adobe Flash Player 10.1 beta 2 now available for PCs. You can read more about the new capabilities of Adobe flash player 10.1. Â here