Via telecompaper MTV Japan and Nippon Telegraph and Telephone (NTT) have begun a mobile-phone-based joint promotion trial using a new access technology currently under development by the NTT Cyber Space Laboratories. The new technology recognises videos, patterns (posters, signboards, trademarks, etc.) or solid things, and allows connections with various internet services. As a promotion, MTV video music awards Japan 2007 contents (deco-mail or mobile HTML mail and flash screensaver) will be given away to customers photographing a certain scene with a camera phone and sending the image to a special website.
Really cool 🙂