HTC’s user-centric approach to the HD2’S AD campaign

I am impressed with the way they’ve approached this ad. Well i feel it does an excellent job supporting the gestalt of their You campaign. Showing the phone’s view of you is a really simple way of showing how a mobile device fits intimately into all the different aspects of your life.

“A mobile is a very personal object. You keep close to you at all times — whether in your bag or tucked into your pocket.” “It is more than just a piece of technology.”

vivek

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Get to know Flash Lite for the Digital Home

Via Dale, another great video on “Flash Lite for the Digital Home” is the jumping point for application developers to move their existing skills and experience onto an entirely new screen – the TV! In this episode we outline the fundamentals of understanding Flash for TV, and some of the things developers will need to consider.

vivek

Inspiring: A Peek at the Future of Interactive Storytelling!

iphone interactive storytelling book

“I was completely blown away by this video the first time through. Such a simple, low-tech, solution produces such an amazingly rich, engaging experience that’s just bursting with possibility for further creativity.
While it’s just a concept at this point, you can see how it can make a new kind of storytelling available to the masses in a way that wouldn’t have seemed possible not that long ago.” via everydayux

“It’s the hybrid book which combined iPhone and an ordinary book.  You can enjoy interactive actions there, by touching the screen or tipping the book as you read it.”

“The keyword of Phone Book is “Analog on the Digital Technology”; it combines digital value of iPhone and analogue advantage of books. This new approach will be able to apply to leaflet / catalogue for business use, art book, picture book or educational tool. It’s also possible to utilize ordinary movies / pictures instead of iPhone application.”

You can find some more info here in Japanese.

vivek

actface Rhythm: Mobile interface design “experience it”

I’ve recently stumbled upon an interesting interface design by teamlab, the way they designed and looked into the natural dynamics of touch interface is amazing. I liked it personally very much such an amazingly rich, engaging experience that’s just bursting with possibility for further creativity. 🙂

“Actface” is a mobile device designed to create new contents using meta information of users behaviors.”

“Actface Rhythm is not a phone designed to produce music, but a phone that produces an internal rhythm, a moving image that is produced through the everyday use and the rhythm of pressing the keys. We regularly press keys to make a call, and to send a mail, and we considered this to be a natural rhythm. We designed actface Rhythm’s interface to produce an ink painting world that is created by the user, and as the phone is used the ink painting continues to develop and move with the rhythm you create.”

vivek

MAX Award winners QNX Video, the interface is based on Flash Lite 3.1

Via Mark, The LTE Connected Car is a platform for in-car entertainment, navigation, management and services. At MAX 2009 QNX won the mobile and devices award because of their excellence in working with the Flash Platform. Working with the geniuses at Alcatel Lucent QNX have enabled LTE connectivity (read: 4G) into the car to prep for a future of wireless networking at 100x the bandwidth of 3G (100Mbps in theory).
The platform interface is based on Adobe Flash Lite 3.1 running on the RTOS QNX platform with all manner of extensions for GPS, Bluetooth, video playback and even integration into the dashboard.

I hope people will have an awesome experience in the car with new interface design and your car will be always connected 😀

Read more at Mark’s Blog 
Thanks Mark.

vivek

Video: Flash in the Mobile Browser

Dale has published another cool video:  In this episode you will look at the ways Flash exists in various mobile browsers and what implications it has on how consumers interact with your Flash content.

It’s important as day be day more and more web traffic is being generated from smartphones and mobile devices, so it’s becoming increasingly important to consider how Flash content is consumed through the mobile web browser.

vivek

Video: Peek behind the curtain of Nokia’s design studio in London :)

“Over the past month we’ve been granted rare access, fascinating insight and candid chat related to a bunch of innovative design projects taking place at Nokia’s design studio in London. It’s certainly one of the Nokia hotspots for design innovation. From gesture and homescreen ingenuity to icon creation and the craft of “making communication more human” (as told to us recently by Axel Meyer, head of Nseries design at Nokia), our recent exposure to the design studio in London has painted an engrossing picture of what happens behind the curtain and how the people at Nokia holding the crayons go about bringing new devices and experiences to life.”

You can watch here a collection of recent videos featuring some of the passionate and creative folk at the Nokia design studio in London. Get a glimpse of how it all happens and some of the thinking behind a number of recent design projects.

Awesome and inspiring to see how they works 🙂

vivek

Adobe Max 09 Video: Workflows for the Flash Platform

Watch the video of “Workflows for the Flash Platform” at Adobe Max 2009, Los Angeles.

This session was designed to make your overall design and development process more streamlined and efficient. you can learn from Doug Winnie, group product manager for workflow and web tools, as he demonstrates how to break down a process into a workflow.

vivek