The event, “Google Presents User Experience & Mobile Apps,” was co-hosted by the New York City chapter of the Usability Professionals Association.
Google user experience designer Leland Rechis talk about Google’s mission: Organize the world’s information and make it universally accessible and useful. Rechis added that mobility is fast-becoming the key to making information “universally accessible,” but he warned that without a solid user experience, there is no way mobile applications can be useful.
Rechis said that when Google plans to launch a mobile application, it looks at the potential app through six layers:
- Understanding users, anywhere, anytime
- Fits in your pocket
- More personal than the PC
- Consistency across modes
- Localization is intensified
- Integrated devices, modes, products
Very intresting 🙂 and important to know before developing applications for mobile devices.