In tune with its young consumers, the Levi’s® brand is adding a fashionable, steel mobile phone to its range of lifestyle accessories.
The Levi’s® phone embraces mobile technology and enables young people to connect, enjoy music, exchange images and videos whilst on the go.

Phone’s compact design and sturdy riveted steel casing. A unique detachable chain provides a clever design solution that allows users to fasten their phone to their jeans or bags.

”Technology is at the heart of today’s youth culture and mobile phones are the ultimate accessory. Adding a mobile phone to our collection is a natural progression for Levi’s®, a brand that is driven to meet the desires of young people”, says You Nguyen, Senior Vice President of Levi’s® Product.

It will be in select stores all throughout Europe in September.

No technical details relesed yet!! I hope Flash lite must be there.

Read more and watch video here

vivek