AccuWeather.com is using its Brand Builder technology to expand their mobile web presence and expand the functionality of their downloadable applications.They selected eMbience’s Brand Builder solution, because it complements their forward-thinking strategy of continuing to deliver feature- and media-rich BREW(R), J2ME and mobile web products for their customers. In addition to deploying these robust applications quickly, will be able to easily update and maintain their mobile web site and applications.

New applications will be ported across platforms using Brand Builder’s Flash-like player which has been optimized for a wide range of handsets.

Some features of Brand Builder are

• Web-based visual authoring tool
• Drag and drop controls
• Automatic plug-in for designating spaces for interactive advertisements
• Support for entertainment, information, content, media and LBS-based content
• Multi-facet player that supports all functionalities for any media playback
• Easy-to-implement, pre-defined templates provide the framework for content that reflects a branded look and feel
• Integrated approach substantially reduces time-to-market across platforms

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vivek