Adobe Systems Incorporated, and Telenor, recently announced a partnership to deliver Adobe FlashCast in Sweden, at the 3GSM World Congress. Telenor will conduct the first trial in Europe, joining several operators testing the flexible client-server FlashCast solution.
According to the company, it not only enables pioneering, mobile network operators like Telenor to differentiate their brands in the fiercely competitive wireless market, it also helps to establish recurring revenue streams by increasing data adoption and usage. Similarly, it enables content developers and handset manufactures to create and deliver more dynamic applications.
Michael Bergman, New Business Executive at Telenor Sweden noted, ”FlashCast makes it easy for users to discover personalized content, from gathering news and traffic conditions to gambling or booking a round of golf. This is of growing importance to our subscribers as the market for mobile content services continues to intensify.”

Really cool news 🙂
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vivek